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A "better" idea, but I don't think it would work.
In lugnet.lego.direct, Mark Koeberl writes:
> > Most of the people that know
> > the difference ask if we have any good Lego sets like the Mega Blocks sets.
> > Yesterday I overheard a Woman comment to a friend: "The quality of Lego sets
> > has gone way down. Half of it isn't even made with pieces anymore." She
> > bought the red helecopter Mega Blocks set.
> >
> > > Since this post, I feel that we are wasting our time.
> >
> > If that is the case then TLC is ignoring the core market of kids that they
> > claim to be a company for. TLC needs to stop marketing to kids in general and
> > start marketing to kids that like construction toys. I firmly belive, after
> > withnessing what I have at my job, that is the major problem TLC suffers right
> > now. My question is: How many years can TLC operate in the red before they
> > either get the message or cease to be?
> >
> > -Mike Petrucelli
>
>
> I would like to make a suggestion to TLC: modularity. I'll explain and ramble a
> bit.
>
> I occasionally buy a Mega Bloks set for special colors, unique pieces, and fun.
> Mostly for fun. For $20US, you get a lot of fun assembling a large and challenging
> set. Not a quality set in respect to material, but great in design and challenge.
>
> I know TLC will never release a large set of 400-600 pieces for $20. It would be
> wonderful if you released something on that order for $40, and I'm beginning to
> think you can. Here is the modularity I'm thinking of.
>
> For $20 we can pick up a 3033 tub just about anywhere. Good value, though it
> doesn't offer a challenge like a model. Now lets say you come out with an accessory
> set, 3033A. For demonstration purposes, 3033A contains special parts and
> construction manual that allows us to build a large submarine employing a 3033 tub.
> Let's also come out with a 3033B accessory set, which comes with a manual and
> explains how to use 3033B with 3033 tub to make a large ship. 3033C would come with
> a manual and specialty pieces that when combined with 3033 tub we could build a
> tank. Are you seeing a pattern?
>
> The 3033 tub may be a loss leader. However, if you could offer accessory packs that
> allowed us to build Mega Blok type models, it could be a win-win strategy. The
> accessory packs would not have to be a loss leader. It would allow for large,
> challenging models at a competitive price. And given that the basic tub would not
> have to be redesigned, new designs would require developing only accessory packs.
>
> This was approached with the old Blacktron I series, where components of different
> sets were interchangeable and could be combined with other sets of that series.
> Accessory packs for the 3033 tub would not be that modular, but I like the idea of
> having manuals that would allow us to use the tubs to make varied and challenging
> models. And, it could be for models from 400 to 1200 plus pieces. IMO, boy would
> that be cool. :)
>
> But, if you don't, we will still have the Mega Bloks.....
>
> Just a thought.
>
> Mark
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