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Don't forget Fisher Price. Lego isn't the only company that these companies
are gunning for. You'd be surprised how little Lego has to worry about
competition. Bad management, maybe...
I think it would be a bad idea for Lego to specificly target kids who just
like construction toys.
Take, for example, a neighbor of mine. Her son just wholly loved
construction toys. But, he wouldn't pick up Legos for the life of him. I
always ended up playing with the Legos when I was over there. I'd also like
to add that this boy's math skills don't seem be that well in the near
future. Construction boys, well... they seem to just end up being
construction men.
In lugnet.lego.direct, Timothy D. Freshly writes:
>
> "J.D. Forinash" <foxtrot@cc.gatech.edu> wrote in message
> news:980vrg$1nq$1@y2.bufordnet.foo...
> > In article <G9qpz8.9yG@lugnet.com>,
> > Timothy D. Freshly <timfreshly@shaheenlaw.com> wrote:
> > > Everybody remember what happened to McDonalds when they tried to get into
> > > serving pizza? The lesson here is that there are already companies out
> > > there (Nintendo, Sony, etc.) who will always be heads and shoulders above
> > > LEGO in their respective fields because that is what they do. Nintendo
> >
> > I think you're missing something here. Nintendo and Sony are in the
> > positions they're in because when someone said, back in 1982, "The
> > lesson here is that there are already companies out there (Atari, Mattel,
> > etc.) who will always be heads and shoulders above...", Nintendo and
> > Sony didn't get the lesson.
> >
> > After all, everybody remember what happened when Papa John's when they
> > tried to get into serving pizza?
> >
> > -JDF
> > --
> > J.D. Forinash ,-.
> > foxtrot@cc.gatech.edu ( <
> > The more you learn, the better your luck gets. `-'
>
> Actually, I think you may have missed my point. LEGO is in the position of
> Atari, Mattel, etc., not the other way around. LEGO is the company every
> other company in the construction toy industry is gunning for. And they are
> responding to this challenge by plowing their resources into everything BUT
> their core business.
>
> My McDonald's example was simply to point out one example of a company
> stepping away from its core business and getting burned. I'm not saying
> that LEGO shouldn't challenge any other company in the construction toy
> industry. I'm saying that LEGO is going to get burned by trying to
> challenge other companies outside of LEGO's core business.
>
> Tim
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