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"J.D. Forinash" <foxtrot@cc.gatech.edu> wrote in message
news:980vrg$1nq$1@y2.bufordnet.foo...
> In article <G9qpz8.9yG@lugnet.com>,
> Timothy D. Freshly <timfreshly@shaheenlaw.com> wrote:
> > Everybody remember what happened to McDonalds when they tried to get into
> > serving pizza? The lesson here is that there are already companies out
> > there (Nintendo, Sony, etc.) who will always be heads and shoulders above
> > LEGO in their respective fields because that is what they do. Nintendo
>
> I think you're missing something here. Nintendo and Sony are in the
> positions they're in because when someone said, back in 1982, "The
> lesson here is that there are already companies out there (Atari, Mattel,
> etc.) who will always be heads and shoulders above...", Nintendo and
> Sony didn't get the lesson.
>
> After all, everybody remember what happened when Papa John's when they
> tried to get into serving pizza?
>
> -JDF
> --
> J.D. Forinash ,-.
> foxtrot@cc.gatech.edu ( <
> The more you learn, the better your luck gets. `-'
Actually, I think you may have missed my point. LEGO is in the position of
Atari, Mattel, etc., not the other way around. LEGO is the company every
other company in the construction toy industry is gunning for. And they are
responding to this challenge by plowing their resources into everything BUT
their core business.
My McDonald's example was simply to point out one example of a company
stepping away from its core business and getting burned. I'm not saying
that LEGO shouldn't challenge any other company in the construction toy
industry. I'm saying that LEGO is going to get burned by trying to
challenge other companies outside of LEGO's core business.
Tim
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