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Wait, what do you mean by construction sets? Speaking of myself,
personally, I can't stand dump trucks 'n stuff. I'm confused.
In lugnet.lego.direct, Michael Horvath writes:
> Don't forget Fisher Price. Lego isn't the only company that these companies
> are gunning for. You'd be surprised how little Lego has to worry about
> competition. Bad management, maybe...
> I think it would be a bad idea for Lego to specificly target kids who just
> like construction toys.
> Take, for example, a neighbor of mine. Her son just wholly loved
> construction toys. But, he wouldn't pick up Legos for the life of him. I
> always ended up playing with the Legos when I was over there. I'd also like
> to add that this boy's math skills don't seem be that well in the near
> future. Construction boys, well... they seem to just end up being
> construction men.
>
>
> In lugnet.lego.direct, Timothy D. Freshly writes:
> >
> > "J.D. Forinash" <foxtrot@cc.gatech.edu> wrote in message
> > news:980vrg$1nq$1@y2.bufordnet.foo...
> > > In article <G9qpz8.9yG@lugnet.com>,
> > > Timothy D. Freshly <timfreshly@shaheenlaw.com> wrote:
> > > > Everybody remember what happened to McDonalds when they tried to get into
> > > > serving pizza? The lesson here is that there are already companies out
> > > > there (Nintendo, Sony, etc.) who will always be heads and shoulders above
> > > > LEGO in their respective fields because that is what they do. Nintendo
> > >
> > > I think you're missing something here. Nintendo and Sony are in the
> > > positions they're in because when someone said, back in 1982, "The
> > > lesson here is that there are already companies out there (Atari, Mattel,
> > > etc.) who will always be heads and shoulders above...", Nintendo and
> > > Sony didn't get the lesson.
> > >
> > > After all, everybody remember what happened when Papa John's when they
> > > tried to get into serving pizza?
> > >
> > > -JDF
> > > --
> > > J.D. Forinash ,-.
> > > foxtrot@cc.gatech.edu ( <
> > > The more you learn, the better your luck gets. `-'
> >
> > Actually, I think you may have missed my point. LEGO is in the position of
> > Atari, Mattel, etc., not the other way around. LEGO is the company every
> > other company in the construction toy industry is gunning for. And they are
> > responding to this challenge by plowing their resources into everything BUT
> > their core business.
> >
> > My McDonald's example was simply to point out one example of a company
> > stepping away from its core business and getting burned. I'm not saying
> > that LEGO shouldn't challenge any other company in the construction toy
> > industry. I'm saying that LEGO is going to get burned by trying to
> > challenge other companies outside of LEGO's core business.
> >
> > Tim
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Message has 1 Reply:
 | | Re: What Kids really want. Not Juniorization.
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| (...) Construction Toys are toys that you build things with. This category starts with building blocks and goes on through Lego, K'nex, Meccano/Erector, Lincoln Logs, Tinkertoys, Construx, Robotix, Ring-a-Majigs, Mega-Bloks, American Bricks, (...) (26 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)
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