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Pete,
> > Well, I think ABS is a costlier plastic than whatever
> > MegaBloks is made out of. That is the major difference
> > between Lego and Megabloks / Best Lock, is it not?
> >
> > There are so many factors to consider also, like labor,
> > plant costs, taxes, insurance, etc. It is hard for us to • see
> > sometimes.
>
> Plus the transportation costs of moving large boxes of
> air, only partly filled
> with ABS. Any need to make the boxes as large as they do
> ?
> Unless they want consumers to think there is more inside
> than there is.
> Parents buy Lego, children open the boxes (unless you're
> an AFOL).
>
> pete.w (imagining all that Danish air travelling by sea
> from EU to AU)
Well, sarcasm aside, there is a marketing ploy there, and a
lot of companies do it (Mattel, etc.) I don't like the
packaging any better, but I think there are more important
issues to take care of first. There are a lot of issues that
I think TLC can do, but without some actual evidence or
numbers or something, we will never really know. I just hope
they can make some money here, and not go under.
Scott S.
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