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 LEGO Company / LEGO Direct / 2141
2140  |  2142
Subject: 
Re: What Kids really want. Not Juniorization.
Newsgroups: 
lugnet.lego.direct, lugnet.general
Date: 
Mon, 12 Mar 2001 00:35:30 GMT
Viewed: 
4276 times
  
And the random Darth Vader, or something.

In lugnet.lego.direct, William R. Ward writes:
> "A. Mark Wilburn" <amwilburn@iname.com> writes:
> > In lugnet.lego.direct, Mike Petrucelli writes:
> > > I think this is a wonderful idea.  I think it would be a much better item for
> > > kids to collect than Bonicle.  I also think that a tub like 3033 with grey,
> > > dark grey, brown, and tan as the four primary colors would be a "bestseller."
> > 
> > I actually emailed LEGO with this exact same thought!
> > 
> > ... snip of my email...
> > What I would like to see, are new 'Blue Tub' type values: a 1200 piece
> > plates tub would sell very well, as would another basic brick tub with some
> > basic slopes. Also, a 'non primary colour' bulk tub would sell well (greys,
> > tans, black, white plates and bricks) as would an 'unusual colours' tub:
> > orange, purple green plates/ bricks + slopes.
> > ...unsnip?
> > 
> > Amazingly, they replied (just a short email saying "thanks for the ideas, we
> > may or may not be able to implement them" but hey, that's something still)
> 
> I totally agree that this would be a killer set - I know that those of
> us who do lego sculpture would gobble those unusual-color tubs up like
> mad.
> 
> Another marketing angle they could use: make it a "Star Wars Tub" with
> a bunch of grey, dark grey, tan, and brown bricks.
> 
> Lego, are you listening?



Message is in Reply To:
  Re: What Kids really want. Not Juniorization.
 
(...) I totally agree that this would be a killer set - I know that those of us who do lego sculpture would gobble those unusual-color tubs up like mad. Another marketing angle they could use: make it a "Star Wars Tub" with a bunch of grey, dark (...) (26 years ago, 9-Mar-01, to lugnet.lego.direct, lugnet.general)

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