Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Sun, 4 Mar 2001 00:54:40 GMT
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Viewed:
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600 times
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In lugnet.general, Kevin Loch writes:
> Suzanne alluded in another post to the need for LEGO to stay on the cutting
> edge in the toy industry. That may be true. I actually like the current
> themes alot (especially life on Mars and Action Team). It's the set designs
> that need some work. They could stay on the cutting edge with themes
> and implement more sensible design values to maximize the overall
> market value of their offerings.
I like what you have said here a lot, Kevin. The themes themselves are
perfect, what sucks is the implementation.
But as to staying "cutting edge," I think that goal may need some
rethinking. With the exception of the linked Mindstorms, Technic, and Model
Team lines I am not sure that TLC needs to pursue the goal of "cutting
edge." Where construction toys are concerned I would think that even a
child can understand the value of a thing's use. If the utility is not
there, the child will simply not play with it. The reality is that children
will return to a toy with open-ended play possibilities and ultimately
disdain the toy they have already played through in terms of its utility.
This accounts for certain toys' longevity in the marketplace -- etch-a
sketch, tinker toys, lego, play-doh, etc. With toys like those one is never
done playing as long as one has an idea of something that they want to
achieve with the toy. And this is basically why some of the best toys are
the simplest -- paper and pencil, crayons, plasticene, and the like.
Engage a child's mind with a toy and you have a consumer for life. Where's
the proof? Well, take a look around the community here, most of us are
AFOL. Now just consider how it began...
-- Richard
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Message has 1 Reply:
Message is in Reply To:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) sets. (...) You are absolutely correct. I would be interested in knowing how successful those offerings are. As good as those things are, and they do make it much easier for use to build impressive train show displays, they don't affect their (...) (23 years ago, 2-Mar-01, to lugnet.general)
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