Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Fri, 2 Mar 2001 16:04:38 GMT
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Viewed:
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553 times
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In lugnet.general, Marc Nelson, Jr. writes:
>
> HALLELUJAH! LEGO has finally admitted that getting away from made them great
> has failed - and miserably. Now that the non-brick and garbage-brick
> ventures have been exposed as unprofitable as well as unpopular, they can
> get back to the good stuff and make money again!
The good news is that LEGO still has people that know how to design
the good stuff. Just look in a recent S@H catalog on the page
with "building ideas". When I saw that page I thought "Here are some
building ideas, since we don't actually sell any." While the house design
is primitive, it does demonstrate many of the features that consumers like
in a good set.
Along with substance (actual bricks) it is not overly articulated. That
is important. The mind is very good at filling in between the bricks.
It's called imagination. When you use elements specifically for detailed
articulation you are shunting the creative value of the set. You don't want it
to be too simple or crude (like Idea book #2), but there is a good balance
between simplicity and articulation that maximizes the creative kick-start that
we (kids and adults) are addicted to (think classic space).
Denise and I are cleaning up the house because we are moving to a new
one in April. Last night I was packing up LEGO catalogs and I found a very
old "catalog" that had a picture of a parent and child on the cover
The child was holding a rectangular blob of various bricks, wheels and
windows. The title was "How do you know it's an Ambulance?". I'll have
to scan that in tonight.
KL
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Message has 2 Replies:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) <snip> (...) Ouch... (...) Well said. (...) I'd really like to see that! At the PNLTC's G2K event, we had tables set up to let kids build whatever they wanted. The best part was asking them what they had built. Their answers were incredible, (...) (23 years ago, 2-Mar-01, to lugnet.general)
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Message is in Reply To:
| | Re: LEGO Company announces poor performance in year 2000
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| (...) HALLELUJAH! LEGO has finally admitted that getting away from made them great has failed - and miserably. Now that the non-brick and garbage-brick ventures have been exposed as unprofitable as well as unpopular, they can get back to the good (...) (23 years ago, 1-Mar-01, to lugnet.general)
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