Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Thu, 1 Mar 2001 15:54:06 GMT
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Viewed:
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569 times
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To All,
Well, this is very disappointing to see. Especially since SW
was pretty strong in 2000. I do't know what to think.
Sometimes I wish I could see what they really sell and what
they really think. I always hate seeing my favorite
companies hemmoraging money, whether I disapprove of some of
their activities or not.
> > The year 2000 was a very difficult year for the entire • toy industry. But despite
> > many strengths and high points, the LEGO Company was • affected "because we lost
> > focus," Plougmann said.
>
> HALLELUJAH! LEGO has finally admitted that getting away
> from made them great
> has failed - and miserably. Now that the non-brick and
> garbage-brick
> ventures have been exposed as unprofitable as well as
> unpopular, they can
> get back to the good stuff and make money again!
I don't know, based on some of the responses we received
here from TLC and elsewhere, I don't know. How are the bulk
sales, how are sales from things like Racers or whatever. I
really don't know anymore.
> > "We will refocus on our core business, which is • materials for open-ended play
> > for children," he said. "That is what the brand is about • -- stimulating
> > imagination, creativity and learning -- and it is what • children and parents
> > expect from us. We will continue to expand within this • area, applying a growth
> > strategy with a huge potential and lower risk."
Indeed. I hope things turn around.
> I can't say enough how happy it makes me to hear this -
> LEGO acknowledging
> that it needs to get back to its roots. Making quality
> toys that fit into
> the LEGO system of play isn't only the right thing to do
> for its fans, it's
> the right thing to do for the bottom line - what could be
> less risky than
> giving people what they want?
Hmm... I really wonder sometimes the amount people want to
pay for good sets. I don't know, it is very frustrating.
Here are some general questions I have:
1) Where are the losses coming from, product line wholesale
sales, plant closings, market loss, new vetures, etc.
2) What plans are there to go back to the core LEGO
products, and what kind of items can we look forward to?
3) Are the bulk sales better tha the old format LSAH servce
packs?
I just scratch my head sometimes.
Scott S.
--
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Message has 3 Replies:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) My guess would be Star Warsz. Every store that had overstock, always had large amounts of SW. I wonder if TLC still has warehouses full of it. SW was a licensed product line. Not only did TLC have the overhead of designing the sets, but (I (...) (24 years ago, 1-Mar-01, to lugnet.general)
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Message is in Reply To:
| | Re: LEGO Company announces poor performance in year 2000
|
| (...) HALLELUJAH! LEGO has finally admitted that getting away from made them great has failed - and miserably. Now that the non-brick and garbage-brick ventures have been exposed as unprofitable as well as unpopular, they can get back to the good (...) (24 years ago, 1-Mar-01, to lugnet.general)
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