Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Fri, 2 Mar 2001 18:20:57 GMT
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Viewed:
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618 times
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"Kyle D. Jackson" <flightdeck@sympatico.deletethisspamblock.ca> wrote in
message news:G9KIrI.Mtw@lugnet.com...
> In lugnet.general, Suzanne D. Rich writes:
> > In lugnet.general, Marc Nelson, Jr. writes:
> > > Now, if by "renew faith", you mean our (AFOL's) faith, then that would • make
> > > sense. But I don't see LEGO doing something just for our benefit, • especially
> > > when they mentioned children as their target in that release.
> >
> > I don't just mean AFOLs.
> > BTW, we're a tool, not a market.
>
> Suzanne, that's the most concise statement of this fact that I've
> ever read. I've always felt there's some delusions here about
> us being some significant portion of the total sales market. Even
> as far as us being a tool..., well, there's a lot of potential,
> but I'm not terribly convinced we amount to much even in that
> regard either. While we may (be trying to) help a little bit as
> a tool, I think they could survive without us.
>
> KDJ
>
> _______________________________________
> LUGNETer #203, Windsor, Ontario, Canada
I agree that LEGO could survive without AFOLs but I also think that we are
an evergrowing slice of their market. For example, there are now over 950
members of LUGNET, and growing everyday. There will soon be over 1000. If
sales to LUGNUT members averages $1,000.00 per year gross (which I think is
a reasonable figure), that translates into at least $1 million in gross
sales just to AFOLs. Whether LEGO considers a mere $1 million to be
significant or not, I don't know.
Tim
--
LUGNET Member 856 - Richmond, Virginia
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Message is in Reply To:
 | | Re: LEGO Company announces poor performance in year 2000
|
| (...) Suzanne, that's the most concise statement of this fact that I've ever read. I've always felt there's some delusions here about us being some significant portion of the total sales market. Even as far as us being a tool..., well, there's a lot (...) (23 years ago, 2-Mar-01, to lugnet.general)
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