Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Thu, 1 Mar 2001 16:21:41 GMT
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Viewed:
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585 times
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In lugnet.lego.announce, Suzanne D. Rich writes:
> from :http://www.lego.com/info/pressspecific.asp?PressReleaseId=171&Year=2001
>
> LEGO Company announces poor performance in year 2000
>
> Billund, Denmark -- The LEGO Company today announces it ran a deficit of about
> DKK 1 billion in year 2000. "Financially, the past year was extremely
> disappointing," says Poul Plougmann, Executive Vice President and COO of the
> LEGO Company. "But we know what went wrong and we know what to do about it."
>
> The year 2000 was a very difficult year for the entire toy industry. But despite
> many strengths and high points, the LEGO Company was affected "because we lost
> focus," Plougmann said.
HALLELUJAH! LEGO has finally admitted that getting away from made them great
has failed - and miserably. Now that the non-brick and garbage-brick
ventures have been exposed as unprofitable as well as unpopular, they can
get back to the good stuff and make money again!
>
> "We will refocus on our core business, which is materials for open-ended play
> for children," he said. "That is what the brand is about -- stimulating
> imagination, creativity and learning -- and it is what children and parents
> expect from us. We will continue to expand within this area, applying a growth
> strategy with a huge potential and lower risk."
I can't say enough how happy it makes me to hear this - LEGO acknowledging
that it needs to get back to its roots. Making quality toys that fit into
the LEGO system of play isn't only the right thing to do for its fans, it's
the right thing to do for the bottom line - what could be less risky than
giving people what they want?
> Plougmann said all indicators point to a profitable year 2001 for the privately
> owned LEGO Company. "The LEGO brand is as strong as ever," he said.
Good. I want LEGO to make money, because they will make it by giving us what
we want, and because that means they will be around for my kids as well.
Thank you, LEGO!
-Marc Nelson Jr.
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Message has 7 Replies:
 | | Re: LEGO Company announces poor performance in year 2000
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| To All, Well, this is very disappointing to see. Especially since SW was pretty strong in 2000. I do't know what to think. Sometimes I wish I could see what they really sell and what they really think. I always hate seeing my favorite companies (...) (24 years ago, 1-Mar-01, to lugnet.general)
| | | Re: LEGO Company announces poor performance in year 2000
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| (...) Don't be so sure. They haven't (publicly) identified any specific errors in judgment, so they might conceivably (though not likely) launch a full-spectrum, heavily-juniorized modular playset system. We're only hoping that they have correctly (...) (24 years ago, 1-Mar-01, to lugnet.general)
| | | Re: LEGO Company announces poor performance in year 2000
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| (...) I smiled when I read the release. Then I thought, "why am I smiling if I like LEGO?" Now, reading your reaction, I half wonder if the release isn't designed to renew faith in TLC. Personally, it makes me smile to think of something like, the (...) (24 years ago, 1-Mar-01, to lugnet.general)
| | | Re: LEGO Company announces poor performance in year 2000
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| (...) Well I (like others) wish I could share your optimism. I personally will wait for my pudding(1) before getting very excited. The news release sounded kind of "party line" to me. Who knows what TLC thinks is their problem. Maybe they think (...) (24 years ago, 1-Mar-01, to lugnet.general)
| | | Re: LEGO Company announces poor performance in year 2000
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| From:(URL) The year 2000 was a very difficult year for the entire (...) Try reading that again. Does it mention anything about non-brick and garbage-brick ventures? Has it occurred to you that Lego started talking to the AFOLs in 2000? What about (...) (24 years ago, 1-Mar-01, to lugnet.general)
| | | Re: LEGO Company announces poor performance in year 2000
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| (...) The good news is that LEGO still has people that know how to design the good stuff. Just look in a recent S@H catalog on the page with "building ideas". When I saw that page I thought "Here are some building ideas, since we don't actually sell (...) (24 years ago, 2-Mar-01, to lugnet.general)
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