Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Thu, 1 Mar 2001 17:46:09 GMT
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Viewed:
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463 times
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From:http://www.lego.com/info/pressspecific.asp?PressReleaseId=171&Year=2001
> > The year 2000 was a very difficult year for the entire
> > toy industry. But despite many strengths and high
> > points, the LEGO Company was affected "because we lost
> > focus," Plougmann said.
>
> HALLELUJAH! LEGO has finally admitted that getting away
> from made them great has failed - and miserably. Now
> that the non-brick and garbage-brick ventures have been
> exposed as unprofitable as well as unpopular, they can
> get back to the good stuff and make money again!
Try reading that again. Does it mention anything about
non-brick and garbage-brick ventures? Has it occurred to
you that Lego started talking to the AFOLs in 2000? What
about bulk bricks? These are clearly moving the focus
away from blindly developing products that they think
people will want and selling them through retail chains.
The release doesn't say anything specific at all. I'll
treat it as it warrants- an announcement that they lost
money again.
-
Tony Hafner
www.hafhead.com
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Message has 1 Reply:
 | | Re: LEGO Company announces poor performance in year 2000
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| (...) Just to play the Devil's Advocate here for a moment... The article stated: <<"We will refocus on our core business, which is materials for open-ended play for children," he said. "That is what the brand is about -- stimulating imagination, (...) (23 years ago, 1-Mar-01, to lugnet.general)
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Message is in Reply To:
| | Re: LEGO Company announces poor performance in year 2000
|
| (...) HALLELUJAH! LEGO has finally admitted that getting away from made them great has failed - and miserably. Now that the non-brick and garbage-brick ventures have been exposed as unprofitable as well as unpopular, they can get back to the good (...) (23 years ago, 1-Mar-01, to lugnet.general)
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