Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Mon, 5 Mar 2001 22:31:34 GMT
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Viewed:
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649 times
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In lugnet.general, Richard Marchetti writes:
> The reality is that children
> will return to a toy with open-ended play possibilities and ultimately
> disdain the toy they have already played through in terms of its utility.
> This accounts for certain toys' longevity in the marketplace -- etch-a
> sketch, tinker toys, lego, play-doh, etc. With toys like those one is never
> done playing as long as one has an idea of something that they want to
> achieve with the toy. And this is basically why some of the best toys are
> the simplest -- paper and pencil, crayons, plasticene, and the like.
>
> Engage a child's mind with a toy and you have a consumer for life. Where's
> the proof? Well, take a look around the community here, most of us are
> AFOL. Now just consider how it began...
Richard, these are beautifully worded statements and ring with truth.
And it is because of the kind of toy that Lego is that we can be optimistic
that Lego will be around for a long time to come.
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