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Subject: 
Re: The LEGO Company and the North American AFOL
Newsgroups: 
lugnet.general
Date: 
Thu, 15 Nov 2012 23:19:00 GMT
Viewed: 
17606 times
  
In lugnet.general, David Koudys wrote:
In lugnet.general, Reinhard "Ben" Beneke wrote:
In lugnet.general, David Koudys wrote:

All speculation may end right here because we have the words straight from Kevin
in my inbox... this has been cut from a very long letter explaining why and what
will continue and what will not continue...

"THE FOLLOWING ITEMS ARE NO LONGER BEING OFFERED AS SUPPORT:

1.The LEGO Company Booth will be decommissioned and no longer available at LEGO
fan conventions.
2. A local community representative will no longer be available on-site for the
entire duration of the event (A local community representative will make
arrangements to physically attend fan conventions for a maximum of two full
days).
3. LEGO Brand Retail will no longer offer a discount, or any type of special
promotion or offer, to registered attendees/exhibitors of fan events.
4. LEGO Brand Retail will no longer offer any type of early discount or
promotion for event coordinator(s) before the event takes place (for event
supplies I.E. speed build sets, raffle prizes)."


So, if you have only attended events only for freebies, promotions and discounts
I believe you will no longer feel need to continue.

I do think that it was wonderful that a company like LEGO did allow us discounts
which in turned made our ability to promote their product a bit financially
easier, and am saddened by this decision, particularly with their sky-rocketing
sales over the last few years.

However, I am confident that the number of fans I call friends will continue
just as we did way before LEGO even knew we existed (or at least admitted we
did.) Those that have participated in obb functions displayed for the chance to
share their love of building or collecting, the ability to learn from peers, the
chance to hang out with new and old friends & mentors. For the love of the
hobby, but not necessarily the company itself.

So yes Virgina, this includes Brickfete. As we originally intended and always,
it is a festival run by the fans, made by the fans, for the fans.  In light of
all this news, we will still continue bigger and better than ever.  Yes, we will
still have raffles, contests, prizes and games but as of now, we will not be
able to offer the BRAND store discounts.

Never fear though, we still have a few tricks up our sleeves for our attendees,
so see y'all in July 2013.

Janey Red Brick
www.brickfete.com



Message has 3 Replies:
  Re: The LEGO Company and the North American AFOL
 
(...) (URL) JOHN (11 years ago, 16-Nov-12, to lugnet.general, FTX)
  Re: The LEGO Company and the North American AFOL
 
(...) Well then, he or she will miss all the fun! (...) That. Blows for the organizers (...) I've seen fans go out the door with skids piled high at least now there's no incentive to do store runs. Go if you want. Might be better in the long run (...) (11 years ago, 16-Nov-12, to lugnet.general)
  Re: The LEGO Company and the North American AFOL
 
I *never* visit Lugnet any more, but thought I'd pop in, and here you guys are! It's very interesting - over on the SeaLUG email list, we've been having a big discussion about all these changes, and the nature of LEGO fan-dom, fan cons, and whatnot. (...) (11 years ago, 6-Dec-12, to lugnet.general)

Message is in Reply To:
  Re: The LEGO Company and the North American AFOL
 
(...) <snip> (...) <snip> Hey Ben! No, I think you got my point pretty clearly, and your post is a good look at it as well. I love LEGO, hence I'm a fan for over 40+ years (no dark ages for me). I appreciate the company that produces LEGO. Besides (...) (11 years ago, 12-Nov-12, to lugnet.general)  

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