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In lugnet.trains, mattdm@mattdm.org (Matthew Miller) writes:
> Todd Lehman <lehman@javanet.com> wrote:
> > Huh? That's like saying you own a box of Kleenix made by Puffs. Or that
> > you own a Hoover made by Black & Decker.
>
> Or a Dumpster made by um, uh.... somebody other than Toccoa Metal
> Technologies.
>
> Trademark dilution at work!
Yah! And -- bing! -- now I think I *finally* understand the subtle point
that TLG legal counsel was trying to explain to me when they asked me to
change the name of my "Fibblesnork LEGO Backgrounds" page[1]: it shows
pictures of 2x2 LEGO bricks, except they're somewhat generic-ized in that
they don't show the word "LEGO" on the studs. Even so, the implication of
the phrase "LEGO Backgrounds" -- even when applied to 2x2 LEGO brand bricks
-- is that that LEGO equals bricks, which isn't true. LEGO does not equal
bricks or even elements in general. LEGO is a company and a brand name, the
mainstream product line of which just happens to be plastic automatic
binding bricks and other elements. Now it all makes sense.
--Todd
[1] http://www.fibblesnork.com/lego/backgrounds/
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