Subject:
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Re: LEGO trademark (was: Re: What I did for the Y2K weekend...[lego phone])
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Newsgroups:
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lugnet.publish
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Date:
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Tue, 4 Jan 2000 02:22:16 GMT
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Reply-To:
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cmasi@cmasi.chem.tulane.edu&NoSpam&
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Viewed:
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1404 times
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Todd Lehman wrote:
> In lugnet.trains, mattdm@mattdm.org (Matthew Miller) writes:
>
> > Todd Lehman <lehman@javanet.com> wrote:
> > > Huh? That's like saying you own a box of Kleenix made by Puffs. Or that
> > > you own a Hoover made by Black & Decker.
> >
> > Or a Dumpster made by um, uh.... somebody other than Toccoa Metal
> > Technologies.
> >
> > Trademark dilution at work!
>
> Yah! And -- bing! -- now I think I *finally* understand the subtle point
> that TLG legal counsel was trying to explain to me when they asked me to
> change the name of my "Fibblesnork LEGO Backgrounds" page[1]: it shows
> pictures of 2x2 LEGO bricks, except they're somewhat generic-ized in that
> they don't show the word "LEGO" on the studs. Even so, the implication of
> the phrase "LEGO Backgrounds" -- even when applied to 2x2 LEGO brand bricks
> -- is that that LEGO equals bricks, which isn't true. LEGO does not equal
> bricks or even elements in general. LEGO is a company and a brand name, the
> mainstream product line of which just happens to be plastic automatic
> binding bricks and other elements. Now it all makes sense.
Mom, can I play with my LEGO brand plastic automatic binding bricks....PLEASE!
>
> --Todd
>
> [1] http://www.fibblesnork.com/lego/backgrounds/
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