Subject:
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Re: LEGO trains...The Future of Model Railroading?
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Newsgroups:
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lugnet.trains
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Date:
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Mon, 22 Nov 1999 10:06:00 GMT
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Viewed:
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1035 times
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People have suggested a Thomas the Tank Engine set, but there is one
> problem. Thomas appeals to the 4-6 age group demographic. LEGO trains are
> made for the 7-11 demographic, possibly higher if they made more
> complicated/realistic sets. So what are they to do. So far they(LEGO) has
> held the course steady, releasing designs that are appropriate for the target
> age group.
Ben,
I'm going to disagree with you here. Lego trains are made in the EU. The EU
mandates that mains electric toys be labeled from 7 up (I beleve it is from
7+). This is -not- a choice LEGO can change. However, they can market to the
lower age group. Hornby marketed extensivly to the younger age group, and I
would say that you are underestimating the number of 6-7-8 year olds who watch
TTTE. North America is so hyped on cutting down on childeren's free time it's
sickening anyway...think of (insert sport here) like Hockey, where the childern
are being "corced' into playing at age 3 and 4...
What would you have rather done when you were a child? The marketing should be
changed so that it is from (5 and up) possibly. Even if it was from 6 and up,
then you could get a good tie in.
(you cannot tell me that Lionel sells all its thomas stuff for people over the
age of 7 :)
(rant mode off)
James P
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Message is in Reply To:
 | | Re: LEGO trains...The Future of Model Railroading?
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| All, I'll take a moment to disagree with Mr. Masi. If LEGO wants to push LEGO trains. They need one key item: a marketing angle. The days of building a better product and the customer will pound your door down are over. We live in a marketing driven (...) (25 years ago, 22-Nov-99, to lugnet.trains)
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