Subject:
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Re: LEGO for Life Sweepstakes
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Newsgroups:
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lugnet.general
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Date:
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Tue, 5 Oct 1999 14:10:05 GMT
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Viewed:
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2105 times
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On Mon, 4 Oct 1999 22:08:08 GMT, "James Brown"
<galliard@shades-of-night.com> wrote:
> "Lego for life" Hmph. That's not even Lego for a year!
Well, they obviously have their sites set too low. I can't believe the
"how many LEGO products do you own?" topped out at 10. Geez.
> Poorly designed form, too. They seem to have a really low expectation of how
> much Lego people own.
It could be they didn't want to scare off casual users/buyers. "Who the
*heck* would own 100+ sets? Those marketing people must be nutty!"
Also, if their expectation was that maybe 1% of the respondants would check
the 10+ category, there's not a lot of useful information to be gained by
having higher levels (from one point of view). Personally, if I owned a
company, and was aware of customers who buy 100x as much of my product as
most people, I would be doing whatever I could take care of these people,
and encourage them to be "ambassadors of goodwill" for my company.
> Also, with no room for comments, they're putting
> blinders on their marketing division. "No, we don't want answers to questions
> we didn't think to ask."
It could be a focusing issue. They want to get answers to specific
questions, not go on a fishing trip.
Or it could be a deliberate attempt to ignore the adult-fan sector.
> Oh well. I entered it anyway, despite being from Canada, on the off chance
> that it might get me e-mail from "Susan Williams" :/
You could have used my snail address. I'd be sure to forward the winnings
to you. Really.
Steve
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Message has 2 Replies:
 | | Re: LEGO for Life Sweepstakes
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| (...) Yeah, that was kind of a disappointment... I would have expected at least something like 20 or maybe even 50... (...) I think probably there's more of a danger in it in this respect. If you bought your kids 12 sets, and you therefore fit in (...) (27 years ago, 5-Oct-99, to lugnet.general)
| | | Re: LEGO for Life Sweepstakes
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| (...) Sort of like: if one hundred AFOLs showed up at Enfield's front gate and said "we would like to speak to marketing". Think TLG might get the idea that somethings happening out there ? Ray (27 years ago, 7-Oct-99, to lugnet.general)
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Message is in Reply To:
| | Re: LEGO for Life Sweepstakes
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| (...) "Lego for life" Hmph. That's not even Lego for a year! Poorly designed form, too. They seem to have a really low expectation of how much Lego people own. Also, with no room for comments, they're putting blinders on their marketing division. (...) (27 years ago, 4-Oct-99, to lugnet.general)
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