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Subject:	Re: KKK described latest restructuring as "last chance" for Lego in FT article
Newsgroups:	lugnet.general
Date:	Wed, 17 Mar 2004 15:55:25 GMT
Viewed:	994 times

In lugnet.general, Kelly McKiernan wrote: > Maybe if LEGO enforced definitive shelf delineations with retailers, that would > help. I've wondered about that, as well. Honestly, why should TLG have any authority to dictate where Wal*Mart and TRU choose to place their product? I mean, sure, TLG could elect not to distribute via those two retailers, but who would be hurt more by such a move? Wal*Mart might be slightly inconvenienced, TRU might suffer a little, but TLG would likely be dealt a nearly fatal blow, considering its current, troubled status. And I'd guess that MEGABLOKS would benefit mightily all the while. I can see why it might be good practice not to intersperse the various brands within a single shelf-space, but if Wal*Mart puts MEGABLOKS on one shelf and LEGO on the shelf beneath it, boo-hoo for TLG. Grocery stores don't sell brand-name pasta sauce in one section and generic sauce in another; both are on the same shelf, usually right next to each other. Why should TLG get special dictatorial powers re: product placement? Dave!

Message has 3 Replies:

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) I've never, ever understood how TLC's patented product could be so readily replicated to such exacting degrees by other companies (always trumpeting their "compatability with LEGO!"). Because that's the real issue. Instead of going after WM, (...) (20 years ago, 17-Mar-04, to lugnet.general)

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) I do know that some products pay for space/location or donate displays in order to improve product placement (end-caps especially). Think about the center aisle pallet displays at WalMart that Lego does from time to time. I'm sure that's (...) (20 years ago, 17-Mar-04, to lugnet.general)

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) Because they paid for it at the corporate level and some upstart manager is overstepping his authority in not enforcing it? Just guessing here, but don't rule it out. (...) Yep. (...) Unless it's a violation of a marketing or space allocation (...) (20 years ago, 18-Mar-04, to lugnet.general)

Message is in Reply To:

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) I've noticed the same thing. I generally take a minute to spread the offending material as far as possible from the good stuff, so it's clear what's what, but it's a losing proposition in the long run, since it gets mixed up before I leave the (...) (20 years ago, 17-Mar-04, to lugnet.general)

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