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Subject:	Re: KKK described latest restructuring as "last chance" for Lego in FT article
Newsgroups:	lugnet.general
Date:	Tue, 16 Mar 2004 21:51:59 GMT
Viewed:	757 times

In lugnet.general, Thomas Main wrote: > Following on the heels of the press release announced in this LUGNET article, > > http://news.lugnet.com/mediawatch/?n=1448 > > There's a piece in the _Financial Times_ about the latest restucturing at Lego: > > http://news.ft.com/servlet/ContentServer?pagename=FT.com/StoryFT/FullStory&c=StoryFT&cid=1079419676904 > > or http://makeashorterlink.com/?U27F24DB7 > > Key quotes: > > ""This is our last chance. We are at risk of losing our independence," said > Kjeld Kirk Kristiansen, Lego's chief executive and owner" > > and > > "Mr Kristiansen declined to speculate on whether the maker of the eponymous > coloured plastic building blocks could face a takeover should this latest > resuscitation attempt fail." > > Ominous news. Something is rotten in the state of Denmark. On the other hand: http://www.megabloks.com/eng/media/pdf/20040226_q4.pdf and http://www.megabloks.com/eng/media/pdf/20042302_pr2.pdf Now, before anyone howls that I'm just pouring salt on TLG's wounds, let's reflect: TLG is suffering massive losses while is casts about for the solutions for its waning market share. So what is MEGABLOKS doing right that TLG is doing wrong? Everyone "knows" that MB quality is vastly substandard, yet the company gets stronger every year. Will a return to TLG's core values help resuscitate the brand? Is it too late for such a return? What if a competitor has already taken the torch in the meantime? Dave!

Message has 3 Replies:

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) This is what I think is happening here: Even though MB has nowhere near the quality of product as Lego, they have improved somewhat over the years. At the same time, there has been a perception among Lego fans that Lego quality has been (...) (21 years ago, 16-Mar-04, to lugnet.general)

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) TLG needs a better Lego police force. Here in upstate New York, my local North Utica Walmart has both Lego and megabloks sets on the shelves. The thing is, unlike a year ago, when there was a clear distinction between an aisle of Lego sets and (...) (21 years ago, 16-Mar-04, to lugnet.general)

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) Do you know there is one good thing about all of this? Mega Bloks is a Canadian company :D. I saw their products, they do stink, they are 'juniorized' but damn, they do appeal more to kids. When I saw the Dragons sets from Mega Bloks on (...) (21 years ago, 17-Mar-04, to lugnet.general)

Message is in Reply To:

		KKK described latest restructuring as "last chance" for Lego in FT article
Following on the heels of the press release announced in this LUGNET article, (URL) a piece in the _Financial Times_ about the latest restucturing at Lego: (2 URLs) quotes: ""This is our last chance. We are at risk of losing our independence," said (...) (21 years ago, 16-Mar-04, to lugnet.general)

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