Subject:
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Re: KKK described latest restructuring as "last chance" for Lego in FT article
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Newsgroups:
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lugnet.general
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Date:
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Tue, 16 Mar 2004 21:51:59 GMT
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676 times
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In lugnet.general, Thomas Main wrote:
> Following on the heels of the press release announced in this LUGNET article,
>
> http://news.lugnet.com/mediawatch/?n=1448
>
> There's a piece in the _Financial Times_ about the latest restucturing at Lego:
>
> http://news.ft.com/servlet/ContentServer?pagename=FT.com/StoryFT/FullStory&c=StoryFT&cid=1079419676904
>
> or http://makeashorterlink.com/?U27F24DB7
>
> Key quotes:
>
> ""This is our last chance. We are at risk of losing our independence," said
> Kjeld Kirk Kristiansen, Lego's chief executive and owner"
>
> and
>
> "Mr Kristiansen declined to speculate on whether the maker of the eponymous
> coloured plastic building blocks could face a takeover should this latest
> resuscitation attempt fail."
>
> Ominous news.
Something is rotten in the state of Denmark.
On the other hand:
http://www.megabloks.com/eng/media/pdf/20040226_q4.pdf
and
http://www.megabloks.com/eng/media/pdf/20042302_pr2.pdf
Now, before anyone howls that I'm just pouring salt on TLG's wounds, let's
reflect: TLG is suffering massive losses while is casts about for the solutions
for its waning market share. So what is MEGABLOKS doing right that TLG is doing
wrong? Everyone "knows" that MB quality is vastly substandard, yet the company
gets stronger every year. Will a return to TLG's core values help resuscitate
the brand? Is it too late for such a return? What if a competitor has already
taken the torch in the meantime?
Dave!
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38 Messages in This Thread: ![KKK described latest restructuring as "last chance" for Lego in FT article -Thomas Main (16-Mar-04 to lugnet.general)](/news/x.gif) ![](/news/246.gif) ![You are here](/news/here.gif) ![](/news/246.gif) ![Re: KKK described latest restructuring as "last chance" for Lego in FT article -Pamela Hale (16-Mar-04 to lugnet.general)](/news/x.gif)
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