Subject:
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Re: KKK described latest restructuring as "last chance" for Lego in FT article
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Newsgroups:
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lugnet.general
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Date:
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Wed, 17 Mar 2004 14:09:24 GMT
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Viewed:
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783 times
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In lugnet.general, Dave Schuler wrote:
> In lugnet.general, Thomas Main wrote:
> > Following on the heels of the press release announced in this LUGNET article,
> >
> > http://news.lugnet.com/mediawatch/?n=1448
> >
> > There's a piece in the _Financial Times_ about the latest restucturing at Lego:
> >
> > http://news.ft.com/servlet/ContentServer?pagename=FT.com/StoryFT/FullStory&c=StoryFT&cid=1079419676904
> >
> > or http://makeashorterlink.com/?U27F24DB7
> >
> > Key quotes:
> >
> > ""This is our last chance. We are at risk of losing our independence," said
> > Kjeld Kirk Kristiansen, Lego's chief executive and owner"
> >
> > and
> >
> > "Mr Kristiansen declined to speculate on whether the maker of the eponymous
> > coloured plastic building blocks could face a takeover should this latest
> > resuscitation attempt fail."
> >
> > Ominous news.
>
> Something is rotten in the state of Denmark.
>
> On the other hand:
> http://www.megabloks.com/eng/media/pdf/20040226_q4.pdf
>
> and
>
> http://www.megabloks.com/eng/media/pdf/20042302_pr2.pdf
>
> Now, before anyone howls that I'm just pouring salt on TLG's wounds, let's
> reflect: TLG is suffering massive losses while is casts about for the solutions
> for its waning market share. So what is MEGABLOKS doing right that TLG is doing
> wrong? Everyone "knows" that MB quality is vastly substandard, yet the company
> gets stronger every year. Will a return to TLG's core values help resuscitate
> the brand? Is it too late for such a return? What if a competitor has already
> taken the torch in the meantime?
>
> Dave!
Do you know there is one good thing about all of this? Mega Bloks is a Canadian
company :D. I saw their products, they do stink, they are 'juniorized' but damn,
they do appeal more to kids. When I saw the Dragons sets from Mega Bloks on
display, I wanted to get thise set so badly but I know closer look reveals large
pieces and poor quality.
I don't know what Lego should do. They should have listened earlier to the Lego
community. I'm glad this is happening because it wakes them up.
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