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Subject:	Re: KKK described latest restructuring as "last chance" for Lego in FT article
Newsgroups:	lugnet.general
Date:	Tue, 16 Mar 2004 23:19:52 GMT
Viewed:	740 times

In lugnet.general, Dave Schuler wrote: > Now, before anyone howls that I'm just pouring salt on TLG's wounds, let's > reflect: TLG is suffering massive losses while is casts about for the solutions > for its waning market share. So what is MEGABLOKS doing right that TLG is doing > wrong? Everyone "knows" that MB quality is vastly substandard, yet the company > gets stronger every year. Will a return to TLG's core values help resuscitate > the brand? Is it too late for such a return? What if a competitor has already > taken the torch in the meantime? TLG needs a better Lego police force. Here in upstate New York, my local North Utica Walmart has both Lego and megabloks sets on the shelves. The thing is, unlike a year ago, when there was a clear distinction between an aisle of Lego sets and another of megabloks, now they are on the same set of shelves. They are totally mixed up while the aisle remains decorated with the Lego logo. I have asked browsing parents what they are buying. They honestly reply that they are buying Lego, even as they hold a megabloks set. I think it is obvious what is wrong here. Lego "are" loosing their brand recognition. Something I know they have always been worried about. And they've persued the issue wrongly in my opinion going after Lego fans who use the Lego word on their websites while allowing Walmart to sell megabloks under their banner!!!! Why are there no Lego company reps prowling the aisles pulling the department managers up short for clear logo misuse???? JB

Message has 3 Replies:

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) You're not alone. The TRU stores in the Vancouver area (BC, Canada) are like that too. LEGO used to take up one entire aisle, but now their space has decreased to about 50% with the remaining space being taken up by Megabloks or Best Lock! (...) (20 years ago, 16-Mar-04, to lugnet.general)

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) First of all, they don't go after LEGO fans for simply using the word on their website. They go after them for illegally using a trademarked word in their domain name, and rightly so. Use of a trademark within the domain name implies that the (...) (20 years ago, 16-Mar-04, to lugnet.general)

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) I've noticed the same thing. I generally take a minute to spread the offending material as far as possible from the good stuff, so it's clear what's what, but it's a losing proposition in the long run, since it gets mixed up before I leave the (...) (20 years ago, 17-Mar-04, to lugnet.general)

Message is in Reply To:

		Re: KKK described latest restructuring as "last chance" for Lego in FT article
(...) Something is rotten in the state of Denmark. On the other hand: (URL) before anyone howls that I'm just pouring salt on TLG's wounds, let's reflect: TLG is suffering massive losses while is casts about for the solutions for its waning market (...) (20 years ago, 16-Mar-04, to lugnet.general)

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