Subject:
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Re: KKK described latest restructuring as "last chance" for Lego in FT article
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Newsgroups:
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lugnet.general
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Date:
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Tue, 16 Mar 2004 22:33:22 GMT
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Viewed:
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682 times
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In lugnet.general, Dave Schuler wrote:
> So what is MEGABLOKS doing right that TLG is doing
> wrong? Everyone "knows" that MB quality is vastly substandard, yet the company
> gets stronger every year. Will a return to TLG's core values help resuscitate
> the brand? Is it too late for such a return? What if a competitor has already
> taken the torch in the meantime?
>
> Dave!
This is what I think is happening here: Even though MB has nowhere near the
quality of product as Lego, they have improved somewhat over the years. At the
same time, there has been a perception among Lego fans that Lego quality has
been slipping.
When your company has a reputation for excellence in quality control and that
slips, you lose sales. When your company has a reputation for producing crap
and your products start getting slightly less crappy, you gain sales. Not to
mention the fact that during economic down times people have less money to spend
and therefore may be a bit more willing to forego quality for a lesser price,
and you have an even bigger problem.
That's my take on it, anyway.
Pamela
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