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"Dave Schuler" <orrex@excite.com> wrote in message
news:G3Csxo.IFK@lugnet.com...
> Why do we suppose TLC survives despite a years-long history of awful,
> juniorized, expensive sets? I expect it's due in large part to the fact
> that many purhasers today played with LEGO as children, and they now
> purchase either for themselves as adults or for their own children. Name
> recognition and consumer momentum account for a lot; however, the fact of
> MegaBloks' increased market presence indicates that something is afoot.
> Given the dangers of product dilution (a la "legos") and price pressure,
> it seems very possible that over the course of a few years LEGO will lose • a
> number of consumers to the very similar but less expensive MegaBloks.
> Especially if we factor in the number of incidental defectors who, faced
> with a $20 1200-tub of LEGO or a $20 1500-tub of MegaBloks, will choose • the
> extra 300 bricks. Regardless of informed AFOLs' opinions, this sort of
> thing seems a very real threat to LEGO's market sovereignty. That, plus • the
> fact that MegaBloks has demonstrated an ability to respond to customer
> desires more quickly than TLC.
Yes, this is a very real threat to their market sovereignty. But do we
*want* it to happen? Answer that for yourself. I'm loyal to the brand and
the company and by no means want to see MegaBloks come in and take away
LEGO's market share. By this statement are you stepping back and saying
'who cares?' and not staying loyal to TLC? It seems that you are...but
you're not clear by it.
TLC has some things to learn from this and I think that parts of the company
are learning. But those parts of the company need to teach the other parts
to respond quicker if they are going to survive. As an informed AFOL, I
want to be giving TLC appropriate feedback so they can make decisions which
will help them. I'm sure there are others who desire to do the same, and
there are some people here with some very good ideas on things that TLC
should be doing on a long term basis.
I hope they learn, and I hope they're able to hold their head above the evil
MegaBloks.
--
Tim Courtney - tim@zacktron.com
http://www.ldraw.org - Centralized LDraw Resources
http://www.zacktron.com - Zacktron Alliance
ICQ: 23951114 - AIM: TimCourtne
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Message has 3 Replies:
 | | Re: Are you paying attention, LEGO?
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| (...) I certainly don't want MegaBloks to take over the whole market, but I just as certainly don't mind their presence in it, if only as a warning against complacency. In addition, my brand loyalty (or anyone else's) shouldn't be taken for granted, (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
| | | Re: Are you paying attention, LEGO?
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| [Trimmed ng list lugnet.off-topic.clone-brands] (...) Heck, if Dave isn't clear, I will be: I'm a consumer. I will go with the best product. The company does not matter. My personal feelings are with TLC -- I want them to be, and remain, the best. (...) (24 years ago, 1-Nov-00, to lugnet.off-topic.clone-brands)
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