Subject:
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Re: Some more infos on new trains (they were partly presented in Frechen/Germany)
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Newsgroups:
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lugnet.trains
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Date:
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Wed, 11 Jan 2006 01:21:15 GMT
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Viewed:
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3545 times
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"Mathew Clayson" <mathew_impact1@yahoo.com> wrote in message
news:Isw0Dr.1qw0@lugnet.com...
> In lugnet.trains, Jonathan Reynolds wrote:
[ ... snipped ... ]
> What I don't understand is the decision to produce a $100+ set whith this
> new
> technology, as a first kit. I thought the whole point was to produce a $50
> set
> to get into the "birthday gift" segment. Looking at the new sets, the ICE
> train
> looks about right. I would think the green engine is a perfect stand alone
> item,
> or combine it with a single frieght car. The crain rail truck should
> definitly
> be packaged seperately. I'd like to own more then one of the green engine,
> but
> not if I have to buy them in $100+ sets.
>
> Mat
I agree completely. LEGO could (should?) take a lesson from the Brio/Thomas
market. The reason it is successful is because you add to it incrementally
and at a low price point. Buying an engine, rolling stock, or other
accessory doesn't have to be a significant investment. TLG's continues to
package their trains as an all inclusive offering which is fine but it
limits their "add on" sales opportunities. Once a parent buys a train for
their child, they will are likely to buy additional cars to go with the
train but are very unlikely to buy another complete train set.
Mike
--
--
Mike Walsh - mike_walsh at mindspring.com
http://www.ncltc.cc - North Carolina LEGO Train Club
http://www.carolinatrainbuilders.com - Carolina Train Builders
http://www.bricklink.com/store.asp?p=mpw - CTB/Brick Depot
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