| |
"Mathew Clayson" <mathew_impact1@yahoo.com> wrote in message
news:Isw0Dr.1qw0@lugnet.com...
> In lugnet.trains, Jonathan Reynolds wrote:
[ ... snipped ... ]
> What I don't understand is the decision to produce a $100+ set whith this
> new
> technology, as a first kit. I thought the whole point was to produce a $50
> set
> to get into the "birthday gift" segment. Looking at the new sets, the ICE
> train
> looks about right. I would think the green engine is a perfect stand alone
> item,
> or combine it with a single frieght car. The crain rail truck should
> definitly
> be packaged seperately. I'd like to own more then one of the green engine,
> but
> not if I have to buy them in $100+ sets.
>
> Mat
I agree completely. LEGO could (should?) take a lesson from the Brio/Thomas
market. The reason it is successful is because you add to it incrementally
and at a low price point. Buying an engine, rolling stock, or other
accessory doesn't have to be a significant investment. TLG's continues to
package their trains as an all inclusive offering which is fine but it
limits their "add on" sales opportunities. Once a parent buys a train for
their child, they will are likely to buy additional cars to go with the
train but are very unlikely to buy another complete train set.
Mike
--
--
Mike Walsh - mike_walsh at mindspring.com
http://www.ncltc.cc - North Carolina LEGO Train Club
http://www.carolinatrainbuilders.com - Carolina Train Builders
http://www.bricklink.com/store.asp?p=mpw - CTB/Brick Depot
|
|
| |
Mike Walsh posted a link on the ILTCO list which has a much cleaner image.
http://www.iltco.org/docs/TLC/Train_Calendar_Benelux_High.pdf
It appears that the dummy engine on the ICE train is 6 studs shorter then the
working engine. They used a lt grey curved slope to fill in a gap.
A small detail I hadn’t noticed on the greeen engine, a caution sticker that has
a ligtning bolt and “9v”. Funny.
Mat
|
|
|
