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Subject: 
Re: New VLC Logo Idea -- TLC's reply
Newsgroups: 
lugnet.org.ca.vlc
Date: 
Fri, 1 Sep 2000 21:57:02 GMT
Viewed: 
1061 times
  
In lugnet.org.ca.vlc, John Gerlach writes:
In lugnet.org.ca.vlc, Kevin Wilson writes:
Guys.... Lego has to protect their IP. That includes their trademarks
(be that the word Lego or the image of the brick). If they don't, those
things will morph into the public domain... so that in the end Megabloks
could advertise themselves as "Lego".
<much good stuff snipped>

Speaking as a *former* Lego employee (who knows that "Lego" should be in
ALL CAPS), protecting their name and image is very important in the company.

Think of the terms 'kleenex', 'band-aid' or 'thermos' - these are all
registered trademarks, but through constant use have become more generic
<more good stuff snipped>

As a *former* SONY employee, I should quote one of their slogans:
"If it isn't a SONY, it isn't a Walkman."

SRC

Man, these ALL CAPS show up are all over the place...    ;-)



Message is in Reply To:
  Re: New VLC Logo Idea -- TLC's reply
 
(...) <much good stuff snipped> Speaking as a *former* Lego employee (who knows that "Lego" should be in ALL CAPS), protecting their name and image is very important in the company. We were told to never refer to the bricks as 'Legos', they were (...) (24 years ago, 30-Aug-00, to lugnet.org.ca.vlc)

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