Subject:
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Re: New VLC Logo Idea -- TLC's reply
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Newsgroups:
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lugnet.org.ca.vlc
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Date:
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Wed, 30 Aug 2000 18:17:02 GMT
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Viewed:
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1104 times
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In lugnet.org.ca.vlc, Kevin Wilson writes:
> Guys.... Lego has to protect their IP. That includes their trademarks
> (be that the word Lego or the image of the brick). If they don't, those
> things will morph into the public domain... so that in the end Megabloks
> could advertise themselves as "Lego".
<much good stuff snipped>
Speaking as a *former* Lego employee (who knows that "Lego" should be in ALL
CAPS), protecting their name and image is very important in the company. We
were told to never refer to the bricks as 'Legos', they were always 'Lego
bricks', 'Lego pieces' or 'Lego elements'. Yes, it took some getting used to,
but it became pretty easy after a while.
Think of the terms 'kleenex', 'band-aid' or 'thermos' - these are all
registered trademarks, but through constant use have become more generic - at
least here in the USA. ('facial tissue', 'adhesive bandage', 'vacuum
bottle') Lego doesn't want its good name to become a generic term
for 'building blocks'.
BTW - I really like the new proposed logo. The stylized 2x2 corner roof brick
is very well done, and looks great.
JohnG, GMLTC
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Message has 1 Reply:
 | | Re: New VLC Logo Idea -- TLC's reply
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| (...) <more good stuff snipped> As a *former* SONY employee, I should quote one of their slogans: "If it isn't a SONY, it isn't a Walkman." SRC Man, these ALL CAPS show up are all over the place... ;-) (24 years ago, 1-Sep-00, to lugnet.org.ca.vlc)
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Message is in Reply To:
| | Re: New VLC Logo Idea -- TLC's reply
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| Guys.... Lego has to protect their IP. That includes their trademarks (be that the word Lego or the image of the brick). If they don't, those things will morph into the public domain... so that in the end Megabloks could advertise themselves as (...) (24 years ago, 30-Aug-00, to lugnet.org.ca.vlc)
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