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 LEGO Company / LEGO Direct / 2623
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Subject: 
Re: the whole truth and nothing but the truth
Newsgroups: 
lugnet.lego.direct
Date: 
Wed, 23 May 2001 01:33:41 GMT
Viewed: 
1394 times
  
In lugnet.lego.direct, Jeff Thompson writes:
please remember that since you are re-releasing relatively recent
sets, the response may not be as vigorous as if you had released
older sets.

I totally understand what you're saying, and yet - look at the response so
far! "It's not exactly what I want, but I'll still probably buy acouple of
sets" seems to be the general consensus. So if *this* is profitable for TLC
(and I think it will be!), I can only imagine how well-received older sets
will be. Seriously? I think TLC could jump its sales back to the levels of
its 1999 success (with SW and Mindstorms).

I hope that a lukewarm response to this round of releases won't
stand in the way of releasing other 'classic' sets - particularly
ones old enough to really be classic.  I think you'd get a more vigourous
sales response if you re-released earlier pirate sets, old castle sets,
'blacktron' or other old space sets and town sets or the like.

Again - an even *more* vigorous reply. This is pretty strong, and not as
lukewarm as I'd expect from the increasingly (although not entirely) cynical
and critical market feelings that us AFOLs tend to have of late.

In any event, I hope that this turns out well for LEGO and that it is
something you can profitably afford to repeat over and over again.
Thank you for doing this!

Likewise! Although not all the sets are to my liking, I will definitely buy
an enchanted island set. I've always wanted that one! And hopefully this
trend will continue. Good luck and thanks a bunch!

-Shiri



Message has 1 Reply:
  Re: the whole truth and nothing but the truth
 
(...) Oh yes. This castle-pirate-and-space fan is thinking that the technic sets that he missed getting on their initial release look pretty tempting. :^) (...) My thought is simply that the people likely to buy these sets are the families who don't (...) (23 years ago, 23-May-01, to lugnet.lego.direct)

Message is in Reply To:
  Re: the whole truth and nothing but the truth
 
(...) Dear Brad - please remember that since you are re-releasing relatively recent sets, the response may not be as vigorous as if you had released older sets. I hope that a lukewarm response to this round of releases won't stand in the way of (...) (23 years ago, 23-May-01, to lugnet.lego.direct)

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