Subject:
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Re: Lego changes CEO after new losses
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Fri, 22 Oct 2004 21:59:08 GMT
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Viewed:
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6028 times
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In lugnet.lego, Ted Michon wrote:
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In lugnet.lego, Jeff Findley wrote:
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... I think stores where you can “pick a brick” would do much to increase
sales.
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I’ve spent a lot of time at Pick-A-Bricks (LLCA, DDT Anaheim, Glendale
Galleria) and my observations suggest they are great for us, but not the
average customer. My eperiences is that the average visitor says “wow” when
they see all the items, but in the end buys nothing. The next most common
customer fills a bag at a PAB by weight and has it weighed, realizes it’s way
too expensive, and quietly stashes the bag someplace to avoid having to sort
it back into bins.
I recall one day at DDT where 4 of us spent 3 hours packing large cups. About
20 people came by with the “wows” and not one of them bought any bricks.
-Ted
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Although that may be your observations, in the time that I have been with LEGO
Brand Retail, PaB cups have been top sellers in many stores nearly every week.
I know that at Tyson’s Corner, there are some bins that we are always refilling.
While we have some amount of “Wow”s and abandoned cups, that is far outweighed
by the window shoppers who sudden declare it “the coolest thing ever” and
promptly fill a cup to purchase.
Pick A Brick is an absolutely wonderful thing for Brand Retail and LEGO as a
whole.
-Brian
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Message is in Reply To:
 | | Re: Lego changes CEO after new losses
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| (...) I've spent a lot of time at Pick-A-Bricks (LLCA, DDT Anaheim, Glendale Galleria) and my observations suggest they are great for us, but not the average customer. My eperiences is that the average visitor says "wow" when they see all the items, (...) (20 years ago, 22-Oct-04, to lugnet.lego, lugnet.general, FTX)
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