Subject:
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Re: Lego changes CEO after new losses
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Thu, 21 Oct 2004 15:59:04 GMT
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Viewed:
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5935 times
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Yeah, he’s a sharp cat. As I understand, Kjeld is stepping down as planned
(he came back into the daily operations fold to help get things back on
track). Now that the Action Plan is in place and seems to be working, he’s
turning over daily operations his hand picked successor.
Jake
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I hope you’re right, but the two top guys in TLC now have a combined 5 years
experience with the company and it’s all on the financial side.
Spinning off the parks, or selling them outright, sounds ominous. It suggests a
level of distress calling for drastic measures. I cannot imagine TLC divesting
LL Billund because it’s so close, physically and emotionally, to the heart of
the company and its history. But I could see LLCA gone in a hearbeat -- it’s a
small kid theme park in very competitive market. Personally, that’s very sad. My
wife and I just bought Ambassador passes only a few weeks ago. We aren’t
interested in LLCA as a theme park, but as a link to TLC.
If I were taking LEGO back to basics (the recurring theme of the past 12 years),
I would still want to push the Brand Retail concept in areas were it could be
combined with multi-acre Minilands and special event centers. LEGO knows how to
build bricks better than anyone else, but competing to make the better
rollercoaster is a different ballgame.
-Ted
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Message has 3 Replies:
 | | Re: Lego changes CEO after new losses
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| (...) Interesting that you mention this, I was concidering an Ambasador Pass for myself this year, but now I'm not so sure it's worth it. I remember when Marine World was sold to Six Flags. It lost most it's charm and became a Magic Mtn clone. Mat (20 years ago, 21-Oct-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: Lego changes CEO after new losses
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| (...) IMHO selling the LL parks to an outside company is just beyond stupid. I mean HELLO - this is LEGOland. This is not some generic theme park where it does not really matter who is running it - I don't want to see LLCA run by some random (...) (20 years ago, 21-Oct-04, to lugnet.lego, lugnet.legoland, FTX)
| | | Re: Lego changes CEO after new losses
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| (...) I think they'd have better spent the money on LEGO stores throughought the US. I think stores where you can "pick a brick" would do much to increase sales. More widespread "pick a brick" sales could be part of an overall strategy to make TLC (...) (20 years ago, 22-Oct-04, to lugnet.lego, lugnet.general, FTX)
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Message is in Reply To:
| | Re: Lego changes CEO after new losses
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| (...) Yeah, he's a sharp cat. As I understand, Kjeld is stepping down as planned (he came back into the daily operations fold to help get things back on track). Now that the Action Plan is in place and seems to be working, he's turning over daily (...) (20 years ago, 21-Oct-04, to lugnet.lego, lugnet.general, FTX)
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