Subject:
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Re: Lego changes CEO after new losses
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Fri, 22 Oct 2004 14:26:04 GMT
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Viewed:
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5794 times
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In lugnet.lego, Ted Michon wrote:
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Spinning off the parks, or selling them outright, sounds ominous. It suggests
a level of distress calling for drastic measures. I cannot imagine TLC
divesting LL Billund because it’s so close, physically and emotionally, to
the heart of the company and its history. But I could see LLCA gone in a
hearbeat -- it’s a small kid theme park in very competitive market.
Personally, that’s very sad. My wife and I just bought Ambassador passes only
a few weeks ago. We aren’t interested in LLCA as a theme park, but as a link
to TLC.
If I were taking LEGO back to basics (the recurring theme of the past 12
years), I would still want to push the Brand Retail concept in areas were it
could be combined with multi-acre Minilands and special event centers. LEGO
knows how to build bricks better than anyone else, but competing to make the
better rollercoaster is a different ballgame.
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I think they’d have better spent the money on LEGO stores throughought the US.
I think stores where you can “pick a brick” would do much to increase sales.
More widespread “pick a brick” sales could be part of an overall strategy to
make TLC more nimble and better able to respond to changes in demand. If demand
for new sets changes and they’re left with some pieces that won’t make it into
sets, just send them to all of the “pick a brick” stores and get rid of them.
Jeff
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Message has 2 Replies:
 | | Re: Lego changes CEO after new losses
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| (...) I don't know. It would nice to have one closer to Detroit, but there's also the overhead of operating a bunch of physical stores. What are people's impressions as to the success of these new stores? I do think that PAB is a nice low investment (...) (20 years ago, 22-Oct-04, to lugnet.lego, lugnet.general, FTX)
| | | Re: Lego changes CEO after new losses
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| (...) I've spent a lot of time at Pick-A-Bricks (LLCA, DDT Anaheim, Glendale Galleria) and my observations suggest they are great for us, but not the average customer. My eperiences is that the average visitor says "wow" when they see all the items, (...) (20 years ago, 22-Oct-04, to lugnet.lego, lugnet.general, FTX)
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Message is in Reply To:
| | Re: Lego changes CEO after new losses
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| (...) I hope you're right, but the two top guys in TLC now have a combined 5 years experience with the company and it's all on the financial side. Spinning off the parks, or selling them outright, sounds ominous. It suggests a level of distress (...) (20 years ago, 21-Oct-04, to lugnet.lego, lugnet.general, FTX)
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