Subject:
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Re: Lego changes CEO after new losses
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Fri, 22 Oct 2004 16:34:12 GMT
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Viewed:
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5971 times
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In lugnet.lego, Jeff Findley wrote:
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... I think stores where you can “pick a brick” would do much to increase
sales.
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I’ve spent a lot of time at Pick-A-Bricks (LLCA, DDT Anaheim, Glendale Galleria)
and my observations suggest they are great for us, but not the average customer.
My eperiences is that the average visitor says “wow” when they see all the
items, but in the end buys nothing. The next most common customer fills a bag at
a PAB by weight and has it weighed, realizes it’s way too expensive, and quietly
stashes the bag someplace to avoid having to sort it back into bins.
I recall one day at DDT where 4 of us spent 3 hours packing large cups. About 20
people came by with the “wows” and not one of them bought any bricks.
-Ted
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Message has 1 Reply:
 | | Re: Lego changes CEO after new losses
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| (...) Although that may be your observations, in the time that I have been with LEGO Brand Retail, PaB cups have been top sellers in many stores nearly every week. I know that at Tyson's Corner, there are some bins that we are always refilling. (...) (20 years ago, 22-Oct-04, to lugnet.lego, lugnet.general, FTX)
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Message is in Reply To:
| | Re: Lego changes CEO after new losses
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| (...) I think they'd have better spent the money on LEGO stores throughought the US. I think stores where you can "pick a brick" would do much to increase sales. More widespread "pick a brick" sales could be part of an overall strategy to make TLC (...) (20 years ago, 22-Oct-04, to lugnet.lego, lugnet.general, FTX)
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