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Subject: 
Re: Are you paying attention, LEGO?
Newsgroups: 
lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands
Date: 
Mon, 6 Nov 2000 10:42:57 GMT
Viewed: 
186 times
  
In lugnet.general, Kerry Raymond writes:
(snip)
> Despite the vast sums of money AFOLs seem to spend, I suspect that the
> majority of Lego sales are gifts, and that most of those gifts are purchased
> through traditional shops. Therefore, factors like "shelf appeal" are very
> important. This is why I suspect that bulk sales will always be a small part
> of Lego's sales. I can't see Mum, Dad and Grandma buying a bulk pack of a
> single kind of piece as a gift (unless under specific instructions from the
> recipient)! A bulk pack of assorted pieces, yes, but of the same piece, no.

My first bulk purchase was in 1986 or so, and was from the UK.  Sampsonite here
had a crummy selection!.  I got, IIRC, 25 quid worth of lego, including the
(brand new) double acting pnumatics, and 4.5V train stuff.

Mind you, I've never been accused of being a typical kid.
(I was 10 at the time)

James



Message has 1 Reply:
  Re: Are you paying attention, LEGO?
 
Yep, my first bulk purchase was in the late 70s, so I was around 10 at the time. I still have a couple of accessory packs from that purchase, still unopened ;-) (...) -- Tom Stangl ***(URL) Visual FAQ home ***(URL) Bay Area DSMs (26 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

Message is in Reply To:
  Re: Are you paying attention, LEGO?
 
(...) of (...) LEGO (...) are! True, many AFOLs are buying Lego on-line but they are probably a group well-suited to e-tailing. Why? AFOLs will usually know exactly what they want to buy -- they know they want Lego, they know they want certain (...) (26 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

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