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Subject:	Re: Are you paying attention, LEGO?
Newsgroups:	lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands
Date:	Mon, 6 Nov 2000 10:42:57 GMT
Viewed:	62 times

In lugnet.general, Kerry Raymond writes: (snip) > Despite the vast sums of money AFOLs seem to spend, I suspect that the > majority of Lego sales are gifts, and that most of those gifts are purchased > through traditional shops. Therefore, factors like "shelf appeal" are very > important. This is why I suspect that bulk sales will always be a small part > of Lego's sales. I can't see Mum, Dad and Grandma buying a bulk pack of a > single kind of piece as a gift (unless under specific instructions from the > recipient)! A bulk pack of assorted pieces, yes, but of the same piece, no. My first bulk purchase was in 1986 or so, and was from the UK. Sampsonite here had a crummy selection!. I got, IIRC, 25 quid worth of lego, including the (brand new) double acting pnumatics, and 4.5V train stuff. Mind you, I've never been accused of being a typical kid. (I was 10 at the time) James

Message has 1 Reply:

		Re: Are you paying attention, LEGO?
Yep, my first bulk purchase was in the late 70s, so I was around 10 at the time. I still have a couple of accessory packs from that purchase, still unopened ;-) (...) -- Tom Stangl *(URL) Visual FAQ home *(URL) Bay Area DSMs (24 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

Message is in Reply To:

		Re: Are you paying attention, LEGO?
(...) of (...) LEGO (...) are! True, many AFOLs are buying Lego on-line but they are probably a group well-suited to e-tailing. Why? AFOLs will usually know exactly what they want to buy -- they know they want Lego, they know they want certain (...) (24 years ago, 6-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

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