Subject:
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Re: While You Were Out on TLC ("LEGOS")
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Newsgroups:
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lugnet.mediawatch
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Date:
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Tue, 30 Dec 2003 07:46:01 GMT
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Viewed:
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1364 times
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> Now, what if the competition has an inferior product? That association to Xerox
> on non-Xerox product causes a person to think Xerox is bad...
Yeah, but why do you care? Well, Scott, since you work for Lego retail, that's
another issue, but for most people, standing up for someone else's
marketing/branding program is silly.
I honestly don't care if someone uses the term "Legos". Pointing it out
automatically identifies you as someone who doesn't have better things to do
than to point out inconsequential naming conventions for something you didn't
have anything to do with anyways, apart from being a fan.
Either on a point of accuracy (Example: "I have one of those Pentium 530 Mhz
computers." "They never made a Pentium 530Mhz. There's only a 500 and a 533")
or as point of "trade names" (Example: Xeroxes), either way, you shouldn't care.
Be concerned when most Americans can't find Afghanistan on a map or name a
single French product. Don't be concerned when someone doesn't use the "proper"
(and by that, an artificially constructed naming convention) name for a
commercial product.
Calum
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Message is in Reply To:
 | | Re: While You Were Out on TLC ("LEGOS")
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| (...) Not being a fuddy duddy...take your Marketing 101. When a brand name is repeated several times, the brand name tends to be associated with any product that is similar (i.e. the term "Xerox"...Xerox made the first copy machine...so instead of (...) (21 years ago, 22-Dec-03, to lugnet.mediawatch)
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