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 LEGO Company / LEGO Direct / 343
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Subject: 
Re: train windows
Newsgroups: 
lugnet.lego.direct
Date: 
Fri, 23 Jun 2000 01:58:33 GMT
Viewed: 
1137 times
  
Brian Lanning wrote in message ...

Well, they've asked for train windows.  And we can't provide them because
(insert reason here).  But we have to appease them and give them a train
window.  Hey, this piece was a window in a train!  Give them that!  That • way,
we can say we gave them a train window.

I think it was more like this:

What pieces are the moulds already tooled for?  Do we have any pieces that • we
had to over produce that can be used here?  What pieces can we provide so
that, if this thing is a flop, we can redirect the pieces into sets and
minimize losses?  Ok, compare that against what they've asked for, how can • we
meet their needs without causing us any problems?  Alright, we'll go with • that
list for now.  Ok, now what do we call these things?


More specifically, what name do we call these things that will get some
mundanes interested in buying them? I mean, what mundane is going to buy
something called a "thin wall"? What would a mundane do with that? But
calling it a "train window" gives it a _purpose_. Admittedly, it's a limited
name to give the part, but then what's the odds that a mundane chose that
name? ;-)

Cheers,
Paul
LUGNET member 164
http://www.geocities.com/doctorshnub/



Message has 1 Reply:
  Re: train windows
 
(...) Who cares about the mundanes? Target them and LD will be a flop. We're the heavy users. Give us what we want so we can wow the mundanes, doing free marketing for TLG in the process, and do it in a way that is: - low fixed cost - low variable (...) (24 years ago, 26-Jun-00, to lugnet.lego.direct)

Message is in Reply To:
  Re: train windows
 
(...) Not all of them. I know, at 8, I would have noticed as you probably would have also. And my six year old daughter would probably notice also. But my eight year old daughter would probably be oblivious. (...) I think it's much less sinister (...) (24 years ago, 21-Jun-00, to lugnet.lego.direct)

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