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Larry Pieniazek <lar@voyager.net> wrote in message news:37A8E6BE.6903F3...ger.net... (...) I've spoken with the Spare Parts Manager about this numerous times and he agrees that TLG should be making more of an effort to cater for people who wish to (...) (25 years ago, 5-Aug-99, to lugnet.general)
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(...) Doubtful. I have a very large imagination. Don't forget that I've seen some incredibly broken business processes in my day, it's what I do for a living. (...) I'd gladly wait 6 months to get 10,000 windows. I'd gladly sit down and formulate (...) (25 years ago, 5-Aug-99, to lugnet.general)
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Larry Pieniazek <lar@voyager.net> wrote in message news:37A8FB0D.BE3C88...ger.net... (...) The (...) I don't have any intention of being as serious about LEGO as people like yourself are. I marvel at creations you and others like you come up with (...) (25 years ago, 5-Aug-99, to lugnet.general)
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(...) Spoken like a true "LEGO addict"... <grin> Sanjay, congrats at your good fortune! When your project is done, we want pictures! TLG, are you listening? People are willing to pay good money for pieces in bulk. We could come up with dozens of (...) (25 years ago, 5-Aug-99, to lugnet.general)
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here is how TLG could do bulk ordering: offer the piece price book for say $50 or whatever to interested buyers. small run of these does not cost much i would not think. the book would have a picture of the part, the TLG part number (so there is no (...) (25 years ago, 5-Aug-99, to lugnet.general)
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(...) And have minimum quantities of each item, or have 'multiples' of each item - you can only order pieces in multiples of 100, for example... They have pieces stored in bulk in their warehouse. They wouldn't have to count them to fill orders, (...) (25 years ago, 5-Aug-99, to lugnet.general)
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(...) Hell, me and Larry would gladly rent a dump truck from Michigan, drive it to Enfield, count out the pieces and drive it back ourselves, just to get the opportunity to "make it easier on TLG" and satisfy our Lego urges....(10,000 windows for (...) (25 years ago, 5-Aug-99, to lugnet.general)
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I'll take my seats out of the Suburban and come along, if you need some help! :) Scott "Wishes he could fill his Suburban with a bulk order" Sanburn (...) (25 years ago, 5-Aug-99, to lugnet.general)
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Heck, I've got a cousin with a semi....I'll pick you guys up as I drive out from California, right? Enough technic beams, chains and tracks to build a BIG roller coaster And train stuff too..... Paul Sinasohn (25 years ago, 5-Aug-99, to lugnet.general)
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(...) Gary, you've got a bigger problem than picking & loading -- you'll have to go into the manufacturing plant, find the molds, and cast your own classic windows. Then you can count and load. Steve (25 years ago, 5-Aug-99, to lugnet.general)
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(...) Yeah, I could see me now. Going to Billund with some pick axes and air hammers and dismantling part of the company headquarters complex looking for the classic window & door molds. (They dispose of their old molds by incorporating them into (...) (25 years ago, 5-Aug-99, to lugnet.general)
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Larry, have you ever checked into offering your expertise to Lego in setting up a proper bulk ordering process that would be easy enough for those thickheaded people to realize they'd be making a healthy, noticable addition to their profit line? (...) (25 years ago, 6-Aug-99, to lugnet.general)
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Gary, if they listened to us and started selling bulk, I wouldn't be surprised to see a posting from you saying you paid to have new classic window molds made ;-) (...) -- | Tom Stangl, Technical Support Netscape Communications Corp | Please do not (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) I have thought about it but unless I could show a business plan that, based on quantitative factors alone, delivered more marginal profit than their current approach, I suspect it would fail. From a purely quant perspective, it's not enough to (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) WAIT!! Here's the problem. If Lego offers any sort of bulk ordering, then people (like me) would _stop_ buying large quantities of identical sets. I would still buy one or two of each for myself, but most of my money would be pooled into parts (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) You are partially right, at least the way I see it. True, some people, such as AFOLs would stop buying sets just for pieces. But you forgot about kids. I think that some ten year old kid would much rather have something like a Ninja fortress (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) The easiest thing to do would be to convince TLG that selling to organized Groups is just like handling any other order...except that the Groups' orders could be filled directly from storage bins. BUT if the assembly/packing lines at Enfield (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) packaging (...) counting (...) But what about the model design teams who have bins of the same part in their waarehouse? That's their personal collection, but there's apparently a way of collecting one type of part for storage. And there's the (...) (25 years ago, 6-Aug-99, to lugnet.general)
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I disagree. They would still be making money, whether it came from SAHBO (Shop At Home Bulk Orders) or TRU. Scott Sanburn (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) No, all you need to have is a scheme underwhich bulk ordering is as profitable or more profitable than selling sets. That will probably mean that the price per piece on bulk orders is higher than that in a set (but we know the market is (...) (25 years ago, 6-Aug-99, to lugnet.general)
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Frank Filz <ffilz@mindspring.com> wrote in article <snip> (...) <snip> (...) What do you guys mean with "cannibalization of the retail market"? (25 years ago, 6-Aug-99, to lugnet.general)
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Yes, and the other point here is that THEY would be making ALL of the money, not selling it to TRU at a near-zero profit margin because TRU buys so much. With bulk ordering, even though the operating costs will probably be higher, so will the (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) They're just saying that Lego might be concerned with the drop in sales that would result in Bulk Orders. Look at it this way: There are people who are willing to buy 20 of a set to get as many of a particular piece as they feel they need. If (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) are (...) You are right; this is the flaw in my arguement. The large numbers of sets we buy make us a meaningless customer base to TLG. So the question TLG must ask is: "Should we serve our meaningless customer base in the same fashion as all (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) Ditto Ben Gatrelle (25 years ago, 6-Aug-99, to lugnet.general)
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On Thu, 5 Aug 1999 14:47:01 GMT, John Gerlach uttered the following profundities... (...) The pieces *are* done by weight. Most of the parts I had requested were in multiples of 100. For instance, of the 4 lots of 1000 2x4's I had ordered, I had (...) (25 years ago, 6-Aug-99, to lugnet.general)
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| | TLG Market Research, was Re: Bulk Ordering
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On Fri, 6 Aug 1999 18:00:40 GMT, Lorbaat uttered the following profundities... (...) 8448 is a first for user-survey cards, so hopefully that will change. I don't know if these cards are present in the US version of the set, but they are in the UK (...) (25 years ago, 6-Aug-99, to lugnet.general)
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(...) represented (...) That (...) In the storage area for bricks in the Model Shop at Legoland CA there are boxes of the same brick. Each box is about 18x18x24 and just has a sticker with a picture of the piece and the color. I picked one up and it (...) (25 years ago, 7-Aug-99, to lugnet.general)
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Sorry everyone. I forgot to clean up the bottom of the last post. I'll try not to do it again. Bryce McGlone (25 years ago, 7-Aug-99, to lugnet.general)
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(...) That sounds like they believe that they can make more $ selling the parts in sets. That way, the uninitiated will buy entire sets, and carry the cost of the parts they don't want themselves. Thus TLG sells far more than they would if they just (...) (25 years ago, 10-Aug-99, to lugnet.general)
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(...) Sorry Tom, Naji is correct. 1) TRU really doesn't get a better deal on sets than most any other major retail outlet. You can check their cost on any set if you ask the store Director politely enough. Everyone gets sets at about 62% of MSRP (...) (25 years ago, 10-Aug-99, to lugnet.general)
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(...) It is only too small if they do a rotten job of marketing it. If the info on ordering were in every set, and they had an easy online ordering system, I'm sure the market would grow rapidly. (...) Not true. TLG sells a set to TRU, they make a (...) (25 years ago, 10-Aug-99, to lugnet.general)
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You're not going to make me believe TRU pays the same as anyone else. They may show you a book, but that is most likely "store cost" (like a car dealers "invoice price"), not true cost to the TRU chain. Otherwise TRU wouldn't have been able to (...) (25 years ago, 10-Aug-99, to lugnet.general)
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(Posted to .market.shopping as well) So, TRU was pressuring TLG not to sell to others. Figures. >:( Well, I did see my first Lego product at Sam's Club the other day, it was that small laptop building table, with 225 BASIC pieces, and three sets, (...) (25 years ago, 10-Aug-99, to lugnet.market.shopping, lugnet.general)
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(...) Say, do stores ever get accrued discounts or rebates for large repeat purchases? Like, for every $1,000,000 you spend at 62% of MSRP, you're entitled to a $50,000 rebate or discount toward the next milestone? --Todd (25 years ago, 11-Aug-99, to lugnet.general)
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(...) That's beyond my experience, but if TRU accurately reflects their costs (other than administrative costs), I don't see it built into their "costs". I would guess LEGO doesn't do this though. -Jon (25 years ago, 11-Aug-99, to lugnet.general)
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(...) While it true that I can't "make you believe" anything ;-), I can however, tell you what I know. TRU's computer systems are somewhat closely guarded from customers and have plenty of information that even many store Directors don't know about. (...) (25 years ago, 11-Aug-99, to lugnet.general)
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(...) sure the market would grow rapidly. It's more than the size - it's also the potential to reduce other sales where the buyer (remember, I'm talking about their real customer base - kids) buy parts they don't need in sets just to get the parts (...) (25 years ago, 11-Aug-99, to lugnet.general)
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