Subject:
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Re: Bulk Ordering - Secrets Revealed.
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Newsgroups:
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lugnet.general
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Date:
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Tue, 10 Aug 1999 14:46:30 GMT
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Viewed:
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2126 times
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In lugnet.general, Bryce McGlone writes:
> One of the Model Makers I spoke to did say something interesing
> though. He said something to the effect of "we want people to think 'I could
> probably build that...if I had enough pieces'"...sort of makes you think.
That sounds like they believe that they can make more $ selling the parts in
sets. That way, the uninitiated will buy entire sets, and carry the cost of
the parts they don't want themselves. Thus TLG sells far more than they would
if they just sold the parts people want.
Don't forget, the (adult?) LEGO crowd represented on LUGNET is a nit on the
market scale in TLG's vision.
To an earlier point, the returns simply cannot compare in selling separate
parts to those of selling complete sets.
1) There is a market here certainly
2) It is far, far too small
3) It doesn't offer adequate returns to service it.
3a) Business speak: The NPV of the activity, while perhaps(???) positive, is
less than current activities, so, (if they were a public company), they would
be diluting their stock value.
Ergo...
We don't matter all that much
(Note a similar analagy could be drawn in the case of why McDonalds doesn't
offer home delivery,... No, better yet, Why McDonalds doesn't offer home
delivery of pickled pigs feet)
-Jon
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Message has 1 Reply:
 | | Re: Bulk Ordering - Secrets Revealed.
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| (...) It is only too small if they do a rotten job of marketing it. If the info on ordering were in every set, and they had an easy online ordering system, I'm sure the market would grow rapidly. (...) Not true. TLG sells a set to TRU, they make a (...) (25 years ago, 10-Aug-99, to lugnet.general)
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Message is in Reply To:
| | Re: Bulk Ordering - Secrets Revealed.
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| (...) represented (...) That (...) In the storage area for bricks in the Model Shop at Legoland CA there are boxes of the same brick. Each box is about 18x18x24 and just has a sticker with a picture of the piece and the color. I picked one up and it (...) (25 years ago, 7-Aug-99, to lugnet.general)
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