Subject:
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Re: Bulk Ordering - Secrets Revealed.
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Newsgroups:
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lugnet.general
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Date:
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Fri, 6 Aug 1999 15:47:20 GMT
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Viewed:
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2226 times
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I disagree. They would still be making money, whether it came from SAHBO (Shop
At Home Bulk Orders) or TRU.
Scott Sanburn
Naji Norder wrote:
>
> In lugnet.general, Jonathan Wilson writes:
> > here is how TLG could do bulk ordering:
> >
> > <snip a rather logical ordering process>
> >
> > it would wipe out the practice of buying a whole set to get a single part.
>
>
> WAIT!! Here's the problem. If Lego offers any sort of bulk ordering, then
> people (like me) would _stop_ buying large quantities of identical sets. I
> would still buy one or two of each for myself, but most of my money would be
> pooled into parts orders.
>
> We need to come up with a way of arguing for bulk orders _without_ any loss of
> traditional set sales. This might be possible for a few, special, hard-to-find
> items like Larry's train windows, but I don't think Lego would allow bulk
> orders of blue 1x4 tiles if it meant that everyone stopped buying Rain Dance
> Ridge. (If I could get the tiles, cylinders, and big plate separately then I
> would stop buying that set.)
>
> Naji
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Message has 1 Reply:
 | | Re: Bulk Ordering - Secrets Revealed.
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| Yes, and the other point here is that THEY would be making ALL of the money, not selling it to TRU at a near-zero profit margin because TRU buys so much. With bulk ordering, even though the operating costs will probably be higher, so will the (...) (25 years ago, 6-Aug-99, to lugnet.general)
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Message is in Reply To:
| | Re: Bulk Ordering - Secrets Revealed.
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| (...) WAIT!! Here's the problem. If Lego offers any sort of bulk ordering, then people (like me) would _stop_ buying large quantities of identical sets. I would still buy one or two of each for myself, but most of my money would be pooled into parts (...) (25 years ago, 6-Aug-99, to lugnet.general)
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