Subject:
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Re: Bulk Ordering - Secrets Revealed.
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Newsgroups:
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lugnet.general
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Date:
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Fri, 6 Aug 1999 14:30:25 GMT
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Viewed:
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2009 times
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In lugnet.general, Jonathan Wilson writes:
> here is how TLG could do bulk ordering:
>
> <snip a rather logical ordering process>
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> it would wipe out the practice of buying a whole set to get a single part.
WAIT!! Here's the problem. If Lego offers any sort of bulk ordering, then
people (like me) would _stop_ buying large quantities of identical sets. I
would still buy one or two of each for myself, but most of my money would be
pooled into parts orders.
We need to come up with a way of arguing for bulk orders _without_ any loss of
traditional set sales. This might be possible for a few, special, hard-to-find
items like Larry's train windows, but I don't think Lego would allow bulk
orders of blue 1x4 tiles if it meant that everyone stopped buying Rain Dance
Ridge. (If I could get the tiles, cylinders, and big plate separately then I
would stop buying that set.)
Naji
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Message has 3 Replies:
 | | Re: Bulk Ordering - Secrets Revealed.
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| (...) You are partially right, at least the way I see it. True, some people, such as AFOLs would stop buying sets just for pieces. But you forgot about kids. I think that some ten year old kid would much rather have something like a Ninja fortress (...) (25 years ago, 6-Aug-99, to lugnet.general)
| | | Re: Bulk Ordering - Secrets Revealed.
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| (...) No, all you need to have is a scheme underwhich bulk ordering is as profitable or more profitable than selling sets. That will probably mean that the price per piece on bulk orders is higher than that in a set (but we know the market is (...) (25 years ago, 6-Aug-99, to lugnet.general)
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Message is in Reply To:
| | Re: Bulk Ordering - Secrets Revealed.
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| here is how TLG could do bulk ordering: offer the piece price book for say $50 or whatever to interested buyers. small run of these does not cost much i would not think. the book would have a picture of the part, the TLG part number (so there is no (...) (25 years ago, 5-Aug-99, to lugnet.general)
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