Subject:
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Re: Bulk Ordering - Secrets Revealed.
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Newsgroups:
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lugnet.general
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Date:
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Fri, 6 Aug 1999 14:23:18 GMT
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Reply-To:
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lpieniazek@SAYNOTOSPAMnovera.com
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Viewed:
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2032 times
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Tom Stangl wrote:
>
> Larry, have you ever checked into offering your expertise to Lego in setting up a
> proper bulk ordering process that would be easy enough for those thickheaded
> people to realize they'd be making a healthy, noticable addition to their profit
> line?
I have thought about it but unless I could show a business plan that,
based on quantitative factors alone, delivered more marginal profit than
their current approach, I suspect it would fail.
From a purely quant perspective, it's not enough to show you can make a
profit, you have to be better than the Internal Rate Of Return, and you
also have to be the most profitable opportunity available.
Else the decision turns on qualitative factors, and since I'm what you
get when you poke yourself with a pin, I can't make that argument very
effectively. We've all certainly tried inside here to come up with
rationales along the "makes people happy, enables free marketing/brand
awareness, drives sales in other areas" areas and not yet had a
convincing enough set.
--
Larry Pieniazek larryp@novera.com http://my.voyager.net/lar
- - - Web Application Integration! http://www.novera.com
fund Lugnet(tm): http://www.ebates.com/ Member ref: lar, 1/2 $$ to
lugnet.
NOTE: I have left CTP, effective 18 June 99, and my CTP email
will not work after then. Please switch to my Novera ID.
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Message has 1 Reply:
 | | Re: Bulk Ordering - Secrets Revealed.
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| (...) The easiest thing to do would be to convince TLG that selling to organized Groups is just like handling any other order...except that the Groups' orders could be filled directly from storage bins. BUT if the assembly/packing lines at Enfield (...) (25 years ago, 6-Aug-99, to lugnet.general)
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Message is in Reply To:
| | Re: Bulk Ordering - Secrets Revealed.
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| Larry, have you ever checked into offering your expertise to Lego in setting up a proper bulk ordering process that would be easy enough for those thickheaded people to realize they'd be making a healthy, noticable addition to their profit line? (...) (25 years ago, 6-Aug-99, to lugnet.general)
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