Subject:
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Re: Bulk Ordering - Secrets Revealed.
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Newsgroups:
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lugnet.general
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Date:
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Fri, 6 Aug 1999 18:34:03 GMT
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Viewed:
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2247 times
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In lugnet.general, Eric Joslin writes:
> In lugnet.general, Arjan Brugman writes:
>
> >
> > What do you guys mean with "cannibalization of the retail market"?
>
> They're just saying that Lego might be concerned with the drop in sales that
> would result in Bulk Orders. Look at it this way: There are people who are
> willing to buy 20 of a set to get as many of a particular piece as they feel
> they need. If they could get the same pieces from Shop at Home, well... they
> aren't going to be buying as many sets.
>
> Of course, there are two flaws with that particular logic:
> <snip>
>
> 2) The only people likely to do that (buy multiple sets for a singel piece) • are
> AFOLs... and we all know Lego knows they don't exist. So they shouldn't see
> any drop in sales, right? Right, TLG?
>
> eric
You are right; this is the flaw in my arguement. The large numbers of sets we
buy make us a meaningless customer base to TLG. So the question TLG must ask
is: "Should we serve our meaningless customer base in the same fashion as all
our other customers, or do the customers we don't care about deserve something
better/different/special." Hmmm..
Naji
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Message is in Reply To:
 | | Re: Bulk Ordering - Secrets Revealed.
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| (...) They're just saying that Lego might be concerned with the drop in sales that would result in Bulk Orders. Look at it this way: There are people who are willing to buy 20 of a set to get as many of a particular piece as they feel they need. If (...) (25 years ago, 6-Aug-99, to lugnet.general)
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