Subject:
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Re: AucZILLA X: what is this item?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 6 May 1999 06:03:01 GMT
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Viewed:
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953 times
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the problem with TLG is that they are trying to lower the mena target age for
its line. look at primo for babies. look at all the new duplo sets. look at the
town jr crap. look at the emphisis on playsets e.g. adventurers...
TLG: introduce more detailed sets, more SW sets, bigger SW sets, stop making
crap such as town JR, make more trains, make trains that look like trains,
make more spare parts packs, make buckets and bulk piece lots and most of all
hire some good reaserch people to find out who is buying your product.
in my experience there are several types of lego buyers:
1. kids buying with their pocket meney: want small sets with lost of parts that
they do not already have to expand their collection.
2. parents buying for their kits (birthdays etc): want something that is not
going to blow the bank and may be told by their kids which sets they want.
usually after somethign middle sized to large (depending on the finances)
usually looking for something that will keep the kids occupied for a while and
that the kids will accually like.
3. adults buying for themselfes (AFOLS): usually after detailed sets with lots
of elements and lots of build value. tlg denies that this group of buyers even
exists...
tlg has this stupid idea that kids want playsets not building sets. the idea is
that you build the sets quickly and then sit around for hours driving the fire
truck over the carpet or what ever. lego should not try and change into
something it is not. lego is a company that makes the worlds leading
construction toy. keep it that way and do not turn what was the worlds leading
construction toy into a third rate playset.
the basic problem with large sets is that they do not sell very well. notice
that most of the stories of people finding old sets refer to large sets...
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Message has 4 Replies:
 | | Re: AucZILLA X: what is this item?
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| In lugnet.general, Jonathan Wilson writes: <SNIP> (...) <SNIP> How is it that I, an AFOL, can spend $500 on Lego's in a single week and TLG doesn't feel that we are a viable target market? The reason SW sets have done so well is due to the theme and (...) (25 years ago, 6-May-99, to lugnet.general)
| | | Re: AucZILLA X: what is this item?
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| (...) Well, I have to say, that this is what my 4.5 year old DOES want. I have witnessed him slowly drifting away from this and more toward building, but it's more on the order of swapping out details etc. of one truck, ship, etc. with new ones. We (...) (25 years ago, 6-May-99, to lugnet.general)
| | | Re: AucZILLA X: what is this item?
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| (...) In my experience, kids buy the nicest looking model they can afford and do not usually consider the number or selection of pieces included. This is not an argument for Town Jr, though, because Town Jr. models are uglier than everything else (...) (25 years ago, 6-May-99, to lugnet.general)
| | | Re: AucZILLA X: what is this item?
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| No offense, but I disagree with nearly everything you wrote. And your shift key is in need of repair, as is your spell checker. jonathan wilson wrote in message ... (...) for (...) the (...) I think it makes sense that TLG is trying to aim at a (...) (25 years ago, 6-May-99, to lugnet.general)
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Message is in Reply To:
| | Re: AucZILLA X: what is this item?
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| Yeah, well, they ARE braindead idiots. The ONLY logical reason I can think of for cancelling the SW bucket is they realized they didn't have enough production capacity for it AND the SW sets. Gee, maybe they shouldn't have closed Brazil last year? (...) (25 years ago, 6-May-99, to lugnet.general)
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