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Subject: 
Re: What Kids really want. Not Juniorization.
Newsgroups: 
lugnet.lego.direct, lugnet.general
Date: 
Tue, 13 Mar 2001 16:22:27 GMT
Viewed: 
71 times
  
In lugnet.lego.direct, Dave Schuler writes:
In lugnet.lego.direct, Steve Bliss writes:
$0.0167 for LEGO
$0.0143 for Mega-Bloks

Or about a 14% markdown for MB (looking at it the other way, LEGO is marked
up about 17% from MB).

That sounds about right to me, based on the current differences in brick
quality.  I'd actually expect LEGO bricks to cost at least 25% more than
MB.

Since the tubs are a bulk dump of basic bricks, they're not necessarily
the best indicator of piece:price ratio.

Ok you missed my original point.  Bulk tub prices are an acurate reflection of
material costs.  Actual sets from both Mega Blocks and Lego have added printing
and R&D costs.  So why the huge price difference.  Consider that TRU had Mos
Espa Podraced sets at clearance for $34.99.  They still make money on that. At
KB when sets are marked half off, they still turn a profit.  Simply put we are
paying for the name and nothing more.

-Mike Petrucelli



Message has 1 Reply:
  Re: What Kids really want. Not Juniorization.
 
(...) Hmmm, I don't agree that bulk prices are an accurate reflection of pure material costs. For one thing, there's the manufacturing costs-- Lego bricks have superior (and more consistent) binding performance. There are other, less tangible costs: (...) (24 years ago, 13-Mar-01, to lugnet.lego.direct, lugnet.general)

Message is in Reply To:
  Re: What Kids really want. Not Juniorization.
 
(...) Since the tubs are a bulk dump of basic bricks, they're not necessarily the best indicator of piece:price ratio. One might compare, for instance, the Mos Espa Podrace, with 894 pieces for $99 MSRP vs the MB Aircraft Carrier, with about 1700 (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)

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