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Subject: 
Re: What Kids really want. Not Juniorization.
Newsgroups: 
lugnet.lego.direct, lugnet.general
Date: 
Mon, 12 Mar 2001 00:48:41 GMT
Viewed: 
58 times
  
In lugnet.lego.direct, Scott Sanburn writes:

Well, I think ABS is a costlier plastic than whatever
MegaBloks is made out of. That is the major difference
between Lego and Megabloks / Best Lock, is it not?

There are so many factors to consider also, like labor,
plant costs, taxes, insurance, etc. It is hard for us to see
sometimes.

Plus the transportation costs of moving large boxes of air, only partly filled
with ABS. Any need to make the boxes as large as they do ?
Unless they want consumers to think there is more inside than there is.
Parents buy Lego, children open the boxes (unless you're an AFOL).

pete.w (imagining all that Danish air travelling by sea from EU to AU)



Message has 1 Reply:
  Re: What Kids really want. Not Juniorization.
 
Pete, (...) Well, sarcasm aside, there is a marketing ploy there, and a lot of companies do it (Mattel, etc.) I don't like the packaging any better, but I think there are more important issues to take care of first. There are a lot of issues that I (...) (24 years ago, 12-Mar-01, to lugnet.lego.direct, lugnet.general)

Message is in Reply To:
  Re: What Kids really want. Not Juniorization.
 
To All, (...) Well, I think ABS is a costlier plastic than whatever MegaBloks is made out of. That is the major difference between Lego and Megabloks / Best Lock, is it not? There are so many factors to consider also, like labor, plant costs, taxes, (...) (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)

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