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Subject: 
Re: What Kids really want. Not Juniorization.
Newsgroups: 
lugnet.lego.direct, lugnet.general
Date: 
Mon, 5 Mar 2001 21:18:40 GMT
Viewed: 
92 times
  
In article <G9qpz8.9yG@lugnet.com>,
Timothy D. Freshly <timfreshly@shaheenlaw.com> wrote:
Everybody remember what happened to McDonalds when they tried to get into
serving pizza?  The lesson here is that there are already companies out
there (Nintendo, Sony, etc.) who will always be heads and shoulders above
LEGO in their respective fields because that is what they do.  Nintendo

I think you're missing something here. Nintendo and Sony are in the
positions they're in because when someone said, back in 1982, "The
lesson here is that there are already companies out there (Atari, Mattel,
etc.) who will always be heads and shoulders above...", Nintendo and
Sony didn't get the lesson.

After all, everybody remember what happened when Papa John's when they
tried to get into serving pizza?

-JDF
--
J.D. Forinash                                     ,-.
foxtrot@cc.gatech.edu                            ( <
The more you learn, the better your luck gets.    `-'



Message has 2 Replies:
  Re: What Kids really want. Not Juniorization.
 
"J.D. Forinash" <foxtrot@cc.gatech.edu> wrote in message news:980vrg$1nq$1@y2...net.foo... (...) Actually, I think you may have missed my point. LEGO is in the position of Atari, Mattel, etc., not the other way around. LEGO is the company every (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)
  Re: What Kids really want. Not Juniorization.
 
(...) Nintendo and Sony didn't try and get into the pizza business. (24 years ago, 11-Mar-01, to lugnet.lego.direct, lugnet.general)

Message is in Reply To:
  Re: What Kids really want. Not Juniorization.
 
"Mike Petrucelli" <lordinsanity@usa.net> wrote in message news:G9qJwF.Gqu@lugnet.com... [snip] (...) that like construction toys. [snip] Mike, you have gotten to the core of what bothers me about LEGO's marketing strategy and direction over the (...) (24 years ago, 5-Mar-01, to lugnet.lego.direct, lugnet.general)

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