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 Dear LEGO / 2578
2577  |  2579
Subject: 
Re: Are you paying attention, LEGO?
Newsgroups: 
lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands
Date: 
Tue, 31 Oct 2000 22:39:16 GMT
Viewed: 
317 times
  
"Todd Lehman" <lehman@javanet.com> wrote in message
news:G3BFL3.2u5@lugnet.com...
[mega snippage]
If I were Ritvik Holdings Inc., what would worry me more than anything • else
right now, however, would be the MEGA BLOKS(R) brand.  It's a terrible • name,
and what's worse, there are BABY MEGA BLOCKS, MAXI MEGA BLOKS, MINI MEGA
BLOKS, and MICRO MEGA BLOKS.  (Can you guess which one competes • head-to-head
with LEGO(R) SYSTEM(TM) sized bricks?)  On the other hand, the co-branding
of SESAME STREET(R), TELETUBBIES(R), and NASCAR(R) with MEGA BLOKS(R) • helps
obscure that awful MEGA BLOKS(R) name, so they're not totally asleep at • the
wheel.

Good thoughts.  Though I wouldn't break down into an examination of the
MegaBloks brand here - because I'm inclined to believe they listen to us.
At least I don't want to see MegaBloks succeed - dunno about the rest of
you.

(that's just my .02.  Take it for what its worth)

What would you do if LEGO were YOUR toy company?  What would it BE LIKE to
be a customer?  What would you do DIFFERENTLY from what they do now?

I asked this question a while back -- here's the thread --

   http://news.lugnet.com/dear-lego/?n=736

Jump in and share your thoughts!  Let LEGO know how you feel!!!

WOW!  I love your ideas there - I didn't catch that message when it was
posted here.  But I don't have the time right now to sit down and think
about how I'd run TLC, and most of the stuff you posted I'd completely agree
with.

If Todd was calling the shots, we'd have a better TLC.
--

Tim Courtney - tim@zacktron.com

http://www.ldraw.org - Centralized LDraw Resources
http://www.zacktron.com - Zacktron Alliance

ICQ: 23951114 - AIM: TimCourtne



Message has 2 Replies:
  Re: Are you paying attention, LEGO?
 
(...) If they were able to make a product up to the quality standards of Lego, I'd love to see them succeed. Unfortunately, their bricks simply don't stick together right. (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)
  Re: Are you paying attention, LEGO?
 
Hi, I think that TLC faces problems in several fronts with respect to their sales and marketing in the future. 1)AFOLs vs Target Audience-By targetting the 12 and under group and designing sets based on what these groups may want Lego in turn is (...) (24 years ago, 1-Nov-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands)

Message is in Reply To:
  Re: Are you paying attention, LEGO?
 
(...) I believe that LEGO can maintain its lead by continuing to design high-quality building sets which appeal to progressively larger market segments, but that the ultimate winner will not be the one who designs and sells the best sets. The leader (...) (24 years ago, 31-Oct-00, to lugnet.general, lugnet.lego.direct, lugnet.dear-lego, lugnet.off-topic.clone-brands) ! 

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