Subject:
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Re: Opinions about LEGO consumer service
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Newsgroups:
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lugnet.ambassadors
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Date:
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Thu, 16 Aug 2007 19:11:01 GMT
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Viewed:
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9957 times
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In lugnet.ambassadors, John Neal wrote:
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In lugnet.ambassadors, Damon Burke wrote:
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John;
Since i can’t find any usefull info in the news section, please explain
again for those of us who are not in on the joke. What is the full story on
the how and why and when this was revealed? And just for the sake of it, I
think this is the greatest marketing scam that has ever been executed. They
won my loyalty by getting a signed letter to me as a kid. Brilliant!
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Damon-
I am not the type that goes around saying “Santa isn’t real”. My kids are 18
& 20 and I still would never say that to them. That said, I dislike
dishonesty as well. So, in beneign cases such as this, I just wink.
There are humorous threads on LUGNET throughout the years talking about the
“outing” of Ms Williams; though AFAIK it has never been officially confirmed.
Just winks;-)
So now you are on the inside:-) I hope you aren’t too disillusioned:-)
JOHN
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I have two daughters, 2 and 8 weeks. I loathe the day that they discover that
Santa is not what they imagine. As an adult I don’t get disillusioned any more.
I still think that if she was never real it was brilliant marketing. I still
remeber the day I received my replacemnt parts and the signed letter. Even if
Susan Williams never existed the letter was signed by a real person and that
made all of the difference. Even my parents thought that it was very unusual
that a person would sign a letter to a child. I still say that Lego Customer
Service is one of the best examples of what customer service should be, and is a
model to other companies. Even now when I call everyone I talk to is pleasant
and friendly. They make you feel that they care, and that is what is imporant.
Thanks to all of you who answered my questions, just because there is no Santa
dosen’t mean that Christmas is not magical. Cheers.
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Message is in Reply To:
 | | Re: Opinions about LEGO consumer service
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| (...) Damon- I am not the type that goes around saying "Santa isn't real". My kids are 18 & 20 and I still would never say that to them. That said, I dislike dishonesty as well. So, in beneign cases such as this, I just wink. There are humorous (...) (17 years ago, 16-Aug-07, to lugnet.ambassadors, FTX)
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