Subject:
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Re: From the first LEGO(r) Train Summit: LEGO(r) Trains are alive and well
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Newsgroups:
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lugnet.trains, lugnet.lego.direct
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Date:
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Sun, 4 Feb 2001 19:34:54 GMT
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Viewed:
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2725 times
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Kevin Loch wrote in message ...
> LEGO would be making a huge mistake if they assumed
> that the things we want are different than what
> kids want. I hear just about every day from
> a very reliable source that parents and kids
> hate juniorized sets.
I am a mom, sons 4 (almost 5) and 1. My son has had no interest in Jr. sets
past the age of three. He likes my town sets, from the early 90's and 80's
because of the detail, like garage doors. I talk to my friends about their
kids and Lego, I talk to people in stores about Lego, I talk to anyone about
the merits of Lego and I listen to what they don't like and what they want
to see. My firends really struggle to find sets to buy for their daughters.
But this is an old issue that has been stated before, the creator series is
a step towards this, but I hope Lego has a lot more in store for us females.
They want sets with more pieces.
> They want sets with more "bricks" rather than special pieces.
> They *really* want "girl sets that you can build like
> the boy sets." Even parents buying Duplo want more bricks,
> less tubes. They want mid-sized Technic sets so they don't
> have to buy Mindstorms or Silver Champion to get some Technic
> parts. They want sets they can build the main model, the alternate
> models and their own ideas using all of the pieces in the set.
I agree.
>
> I'm not making this stuff up, this is what actual parents
> and kids say every day while making LEGO purchasing decisions.
>
> If LEGO is going to include the adult demographic in their
> target market that's great! I hope they also realize that
> most of the rest of their target market wants the same things.
But their market analysis shows otherwise. This is according to a post from
someone from Legoland, CA.
>
> They want sets that are fun and challenging to build. They want
> pieces they can re-use.
>
> My guess it that their current strategy focuses more on playing
> than building. The problem is that LEGO is a building toy. It
> inspires the creative mind through the building process. This is
> because it is only a coarse representation of reality. The mind
> must fill in the gaps. Play-focused toys are much more articulate,
> but infinately less configurable. LEGO should return to focusing
> on the building experience. Playablility still plays a minor role,
> quite naturally after the building is complete, but it should
> not be the primary focus.
But I think some of the detail is being left out in favor of faster building
toys. My son likes the models that "do" stuff. I guess this follows their
marketing strategy to a certain degree. Take the King Leo's Castle, they
provided some pretty good playabilty (the shooting stuff is fun) but they
wasted those precious secret hiding places under the foundation. I end up
playing with the Lego with my son, so I appreciate the playabilty factor,
but don't mistake this for their streamlining of the building process.
I happen to like the way they package the new sets into separte poly bags,
if you really want the challenge of sifting through parts then you can just
open all the bags and have at it. But this method makes it easier for my son
and I to build sets together.
For myself the playabilty is a lesser part of the experience, I enjoy the
building process more. But as I stated my son wants me to play with him so I
do take playabilty into consideration.
I am still learning to build, a few years ago I tried to build houses with
2X bricks, it doesn't work very good. From building houses out of the old
basic set instructions I have gotten better at this and I figured out why
Lego gives you so many 1X bricks. My friends (moms) want to build with their
daughters (and sons) but they don't have the building skills if they did not
play with Lego as a child. I told one friend of mine to buy the building
books but then she had the problem that they didn't have the right bricks.
The bulk bricks do help with this problem some. I miss the old basic books,
where they showed you how to build cool houses, because this is what I
always want to build with my son because it is how I relate to my childhood.
I really like the building instructions in the new catalog, I never thought
of building a "bus " station like that.
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