Subject:
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Re: Improving the adult image of LEGO
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Newsgroups:
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lugnet.general
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Date:
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Thu, 18 Sep 2008 21:00:49 GMT
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Viewed:
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12108 times
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"Allan Johansen" <f2k@chaotica.dk> wrote in message
news:K7CFDy.4I0@lugnet.com...
[ ... snipped ... ]
> What I would really like to see, is the possibility of making bulk buys
> directly
> from TLC. Why does TLC not cater to those AFOLs who dreams of building
> large
> models? Why do I have to rely on Bricklink to make bulk buys? Think of the
> models one could build if system bricks were available at production price
> plus
> packaging and shipping? I know I would be spending a lot more money on
> LEGO if
> that was possible...
How much more money would you spend or would you simply spend your money
differently? Exrapolate how much you might spend to a 1000 people? If 1000
people were willing to spend $1000, you're looking at $1,000,000 for LEGO
which will not get their attention as those 1000 people will almost
certainly not agree on small number of elements. Even if you had 10,000
people willing to spend $1000 or 1000 people willing to spend $10,000 I
still don't think you'd get their interest. You might be able to comission
a custom set in that volume but I'd be surprised if they'd consider an parts
order.
The logistics involved to do an order like you are describing for a company
like LEGO simply don't make economic sense. If they saw it as a viable,
repeatable, profitable, sustainable business then I am sure they would
consider it.
Mike
--
Mike Walsh -- mike underscore walsh at mindspring dot com
LEGO Blog: http://blog.carolinatrainbuilders.com
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Message is in Reply To:
 | | Re: Improving the adult image of LEGO
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| (...) To be honest, in my opinion there’s nothing particularly "adult" about those sets - they’re just models (albeit rather impressive models) with a high brick count and an even higher price tag. What I would really like to see, is the possibility (...) (16 years ago, 17-Sep-08, to lugnet.general)
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